Product discovery behind a lot of business.


We build our own discovery technology, so the advice you get comes from people who know it inside out. Our in-house specialists work with your eCommerce team to apply it to the way you sell.
Customer GMV running on FactFinder
Markets served worldwide
Average customer relationship
Live commerce channels on FactFinder
Products in one channel
Languages our search understands
The thinking behind the technology
We build for real complexity
FactFinder is built with complex commerce in mind: long-tail queries, markets, catalogs, pricing rules and live stock data.
Because one size doesn’t fit all
Some teams want control, others want more automation. FactFinder supports both, with flexible AI-powered product discovery that adapts to your teams, tools and goals.
Launch, Improve, Repeat
Catalogs, traffic and your business change over time – and we are right by your side with regular calibration, search analysis, shopper behavior and team discovery.
A good result? Depends on who’s buying
The right result may come down to a single character in a part number. We combine exact matching with an understanding of technical language, so buyers can search by code, specification or the terms they use in their specific field.

B2C shoppers may search quickly, use vague terms or follow a trend. We use browsing and buying behavior to shape results and recommendations, with controls for stock, margin and campaign priorities – so your shoppers see relevant products quickly.

Hybrid eCommerce needs precision and inspiration in one system. FactFinder combines exact results, AI ranking and rule-based control, adapting discovery to B2B logic, B2C journeys and mixed catalogs.


Nice words from people who don’t work here
Bring the team you trust
Your agency or integrator knows your commerce setup. We work alongside them on product data, search configuration and relevance, bringing FactFinder’s specialist knowledge into your projects.

What makes our partnership with FactFinder valuable is the combination of powerful technology and hands-on implementation. Together, we turn product discovery into measurable business impact.
Jan Lippert, Lead Consultant Personalisation
Search sits close to the customer and close to the data, so it matters to us that FactFinder is a European vendor. FactFinder slots into composable stacks without a replatform, has strong B2B credentials, and offers a powerful back office.
Sarah Hoidn, Managing Director
years working with FactFinder

Our partnership with FactFinder combines our Shopware and B2B expertise with intelligent product discovery. Together, we make even complex product ranges easy and quick to navigate.
Robin Everding, Head of Business Development
Finding better ways
As people ask more of search, we develop the technology to connect what they mean with what your business sells.

More to discover
Continuing to develop how AI interprets shopping intent and connects customers with relevant products.

Vector search arrives
Vector search helps shoppers find products by describing what they need, even when their words differ from the catalog.

Introducing Atlas AI
Atlas AI uses neural maps and shopper behavior to improve product rankings and recommendations.

Loop54 joins FactFinder
The acquisition brings the Swedish team’s AI and personalization expertise into FactFinder.

Adaptive AI modeling
Neural gas adds an adaptive approach to modeling relationships between products.

Layered neural maps
Layered neural maps model product relationships to support search relevance and recommendations.

Personalization and Predictive Basket
Personalization adapts discovery to the shopper. Predictive Basket suggests what a customer may need to order again.

Automatic Search Optimization
Shopping behavior helps improve the order of search results.

AI-powered recommendations
Recommendations extend discovery to relevant accessories, alternatives and complementary products.

FactFinder begins in Pforzheim
Carsten Kraus founds FactFinder in Pforzheim, Germany.