Capitalize on trending products with blazing-fast speed, increasing conversions and saving time. 

London, Stockholm & Pforzheim May 23, 2023 – FactFinder (, the European leader in eCommerce product discovery, today unveiled its new AI-powered merchandising solution, FactFinder Pulse. A first-of-its-kind technology that empowers retailers to identify, react to and capitalize on micro-trends as they happen, in real-time. Using the unique combination of popularity, momentum, and newness data, Pulse can understand what’s trending and automatically rank hot products in top search positions. This ensures the most wanted products are easily found and more importantly purchased – helping eCommerce teams keep their finger on the pulse, without the manual labor.

“It’s nearly impossible for even the most observant eCommerce merchandiser to identify and act on the growing number of micro-trends that impact a product assortment at a given time” comments Kristie Collins, FactFinder CEO. “In today’s age of social media and influencers, trends come and go faster than ever, and retailers need to be able to keep pace with this, in an automated and scalable way. That’s why we built Pulse. The new breakthrough technology detects emerging trends with unprecedented precision and speed, allowing merchandisers to keep-up with the most popular products and grow their sales revenue.” 

AI provides merchandisers not only with efficient automation but also the ability to add their human expertise on top, nudging the AI in the right direction. This unique capability, what FactFinder calls ‘authentic intelligence,’ allows users to view the top trending products across their entire product catalog and decide what products to promote based on their trend analytics. 

This technology is set to revolutionize the way retailers respond to an increasing number of micro-trends, saving eCommerce teams significant amounts of time, increasing conversions, reducing search abandonment, and helping them stay one step ahead of the competition.   

About FactFinder:   
FactFinder is the European leader in eCommerce product discovery and search. Using authentic intelligence, the unique combination of artificial and human intelligence, FactFinder understands every shopper’s intent from the first click – increasing conversions and boosting revenues by over 30%. 

For over two decades, FactFinder has been trusted to support billions of search queries a year, for thousands of B2B and B2C brands including Oliver Bonas, Not On The High Street, Intersport, White Stuff, OBI, Stihl, and MyTheresa. Everyday millions of shoppers find what they are looking for with FactFinder – fast, personalized and with joy. FactFinder is headquartered in Germany, with offices in Berlin, London, Stockholm and Strasbourg.