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The Future of Personalization in eCommerce

Featuring insights from Forrester


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Brendan Witcher
VP, Principal Analyst

Brendan’s research focuses on strategic initiatives and technologies that help companies win, serve, and retain today’s digitally savvy customers. He has provided commentary and insights in industry media such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal.


Mike Odin
AI Researcher

Mike is the co-founder of Loop54, the leading AI personalization solution in the Nordics. In 2021, Loop54 was acquired by FactFinder, to expand its position as a major player in the field of eCommerce product discovery. Mike continues to drive innovation at the company, using his deep expertise in the field to push the boundaries of what is possible with AI.


Iain Gray
Director of Presales

Iain has more than 30 years of experience in consulting and technology. As an expert in presales, he knows exactly how the right solution can enable businesses to improve customer experience and efficiency. Before joining FactFinder, he worked in companies such as SAP Hybris, Oracle and Collibra.

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