Artificial intelligence brings online shops sales increases of 11 percent and more

Study by FactFinder shows the importance of AI in European eCommerce in 2023. In the areas of search, merchandising and personalization, the use of the new technology leads to the largest increases in sales for webshops on average.

On 11/30/2022, OpenAI ChatGPT casually launched with a Twitter post (now X) from Sam Altman. Five days later, the tool already had more than 1 million users, making it one of the fastest-growing online platforms. This sparked an unprecedented AI arms race across many industries. Online retailers in particular are not unaffected by the upheavals brought about by the new technology. But how do eCommerce decision-makers in Europe assess the situation themselves and how much budget do they invest in AI? To find out, FactFinder surveyed 300 of them about the current use of AI in their company. The results of the survey are now available, summarized in a 20-page trend report. The report provides exciting insights into the current state, impact, investments and trends in the European eCommerce landscape. The results of the study are intended to serve as a basis for retailers' future business decisions.

Key findings include:

  • Investment in AI is increasing despite economic headwinds.

  • 86% of eCommerce decision-makers want to increase their AI investments compared to the previous year.

  • 76% of decision-makers have achieved an increase in revenue of 11% or more through the use of AI.

  • The use of AI in merchandising, search, and personalization leads to the largest increases in sales for online stores on average.

  • With advances in Large Language Models (LLM), it is likely that AI will make its way into the entire eCommerce value chain – from customer acquisition to fulfillment

  • 62% of decision-makers believe that AI will increase the size of their eCommerce teams, not shrink them.

The top three areas where AI has improved outcomes in eCommerce are: (1) Customer Support, (2) Search & Recommendations, (3) Automation.

These results clearly show that eCommerce decision-makers are seeing the positive impact of using AI technology. But exactly how much are these industry leaders investing in the emerging AI technology? These and many other findings can be found in the 20-page trend report. Click here to download:

About FactFinder :
FactFinder is the European market leader for product discovery and search in eCommerce. With Authentic Intelligence, the combination of artificial and human intelligence, FactFinder understands each shopper's intentions from the first click – and can thus determine the Conversionrate and increase sales by more than 30 percent. For over two decades, FactFinder has supported billions of eCommerce searches for thousands of B2B and B2C brands such as Intersport, White Stuff, OBI, Stihl and MyTheresa. Every day, millions of shoppers use FactFinder to find what they're looking for, quickly and personalized. FactFinder is headquartered in Germany with offices in Berlin, London, Stockholm and Strasbourg.

For press inquiries:
Dr. Burkhard Schäfer, Press Officer
Tel. +49 (0)7231 / 12597-201