1 team across 5 offices dedicated to your eCommerce success.

FactFinder at a glance


20+ years experience

of increasing revenue in eCommerce stores


2,000+ online shops

across B2C and B2B trust our solution



innovation in our technology and team

What guides our company?

Artificial intelligence is nothing without human intelligence, which is why we've combined them to create what we call authentic intelligence - a place where human and machine learning harmonize to deliver the ultimate online shopping experience. Our mission is to bring this authentic intelligence and personalized discovery to commerce worldwide.

Who, how and why?

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Who are we?

Europe's leader in product discovery. Helping your customer discover the thing they love and need, fast & personalized.

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How do we do it?

We understand the intent of every customer by leveraging AI and human intelligence in every product discovery.

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Why do we do it?

We want your consumers to get to their heart's desires and what their business requires and keep coming back to you.

Our values


Upholding honesty and transparency in all interactions and decisions.

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Challenging norms and thinking beyond traditional boundaries.

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Embrace inclusivity and kindness. Treat others with dignity, empathy, and understanding.

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A commitment to achieving excellence towards business goals and customer outcomes.

Our history

From our early days as a start-up to Europe's leading search technology, FactFinder has remained rooted in technological innovation and customer growth. We take pride in what we offer, using proprietary algorithms developed in-house and refined by our own R&D department for more than 20 years, and continually developing our solutions to work smarter so you can work easier.

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Our offering

Search, analytics, personalization, and much more – a suite of solutions to maximize your conversion. Product Discovery is the foundation of our solution, delivering extensive eCommerce features in one central module. The additional modules work to further enhance the customer experience and can be easily added, so as your business needs change, FactFinder changes with them. AI ensures the modules work together seamlessly and continuously improve one another.

Our competitive edge

In October 2021, FactFinder announced the acquisition of Loop54, making it one of the first major consolidations of SaaS solutions in search, merch and personalization. Loop54 is the Scandinavian market leader for real-time, 1:1, AI personalization in eCommerce. The merging of these two technologies will shape the future of eCommerce, delivering digital shopping experiences unlike any other on the market and providing FactFinder users with a sustainable competitive advantage.

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Our corporate responsibility

A healthy environment and stable climate are fundamental not only to the workplace but to our world. We recognize the environmental footprint emissions represent and the responsibility we have to employees and each other. That is why we are committed to the global Climate Neutral Now initiative, doing our part to accelerate the transition to a net zero world by 2050. Our approach to protecting the environment includes measuring our emissions, acting to reduce them, contributing through offsetting, and being transparent in our results.

Our leadership team

Our company is an innovative, proven and trusted partner to eCommerce businesses worldwide. We credit this strength to the progressive leadership of our business and the character of our people. Our leaders bring extensive knowledge and experience to the industry, along with agility and dedication to our customers. Their forward-looking approach cultivates a strong brand while principles such as transparency, exchange and inclusivity foster an inspiring company culture. This expertise comes together to help eCommerce businesses scale, grow and succeed.


How can we help you?

Fill out the form and one of our eCommerce experts will reach out to provide you with:

  • A product overview, based on your requirements
  • Information on integration
  • Personalized pricing

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