Personalization

Exceed all expectations with highly dynamic, real-time content that's tailored to each customer. Harness the power of AI-powered 1:1 personalization to delight online shoppers and drive sales.

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How it benefits you

Higher relevance

and better click position across the entire store

Faster ROI

via higher conversion and customer loyalty

Cost saving

since no third-party solution is needed

Industry insights

Personalization is gold. Retailers and brands should prioritize search results based on what the company knows about the consumer from their historical interactions and/or their determined intent.

Must-Have E-Commerce Features

Forrester Research, Inc., February 18th, 2022

Learn More

Report available to Forrester clients or for purchase

The right product for the right customer

We're all unique and want to be treated that way. While brick-and-mortar stores invest millions in the "one" perfect store layout, eCommerce lets you create the perfect shopping experience per customer based on individual preferences. All without target group segmentation or manual effort, and fully GDPR compliant.

Real-time personalization, already within the first session

Whether a store visitor is new or returning, what matters is the purchase intention in the current session. Our personalization enables your store to immediately adapt to individual click and search behavior. This way, you automatically show the most relevant products, increasing both the average click position and conversion rate.

Wisdom of the crowd: interpreting search queries like a human

A search for "water" doesn't mean watermelon, and when looking for "PS4," you don't mean a PS4 game. People understand this intuitively but can your online shop do the same? With machine learning, you can ensure the context of each query is interpreted correctly. Where other solutions require countless interactions, ours only needs an absolute minimum of learning data to understand your customers.

Finetune your product sorting via user-friendly backend

The automation of AI can be easily combined with your business requirements. For example, you can set a rule to downrank products not available for delivery or place products from the latest merchandising campaigns at the top of the results. We give you unlimited options to align our AI with your sales goals.

What makes us different?

The FactFinder algorithm delivers faster personalization while requiring less learning data. The AI delivers true 1:1 personalization based solely on unique customer preferences and real-time purchase intent. There's no need to provide cookies, segmentation, collaborative filtering or demographic data. Our unique machine-learning process also improves the overall relevance of your store.

Use cases

Fashion and accessories

Perfectly tailored results are a great added value for online shoppers in the fashion industry, especially for generic search queries such as "sneakers". Here, attributes such as gender, size and color are the main deciding factors.

Online grocery

In online supermarkets, customers repeatedly buy the same brands within a price range, and some have to accommodate intolerances. With personalization, you can significantly speed up grocery shopping.

B2B procurement

Different buyers need different product variants. For example, a buyer from a logistics company who enters the search term "carton" is in need of different products than a restaurateur.

Ready to see FactFinder in action?

Fill out the form and one of our eCommerce experts will reach out to provide you with:

A product overview, based on your requirements
Information on integration
Personalized pricing

Or just give us a call at:
+49 7231 12597 600

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