Guided selling

Help shoppers find the right products with interactive, AI-powered advisors. Campaigns are ready in seconds and easy to fine-tune, so buyers get the guidance they need to decide faster and with confidence.

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How it benefits you

-50% bounce rate

for sessions using guided selling

Higher revenue

with targeted, personalized user guidance

Differentiation

from competitors with expert digital advice

Confidence in professional advice

Just like an expert in-store assistant, your shop can ask the right questions, tailor results to each shopper and guide them to the ideal product. The difference? It's fully digital, instantly generated and easy to adapt. So, you get all the benefits without the manual work.

Suchmaske von FactFinder mit Grilloptionen: Gas, Holzkohle, elektrisch, und Benutzerabstimmung.

More conversions, higher customer retention

Do you sell complex, expensive products where customers need reassurance? Or do you want to boost conversions from generic searches that bring a lot of traffic? Guided Selling turns undecided visitors into satisfied, returning buyers.

Targeted shopping, not a haystack search

With thousands of similar products, choosing the right one can feel overwhelming, whether in B2C or B2B. Instead of endless scrolling and second-guessing, shoppers get a guided path to the options that truly match what they need. A search for “jackets,” for example, quickly narrows down to results based on gender, activity and weather.

What makes us different?

Guided selling seamlessly integrates at any stage of the customer journey, whether it's a search query, filter click or category entry. This ensures you provide the right advice at the right time. Our user-friendly backend, designed for business users, lets you quickly and easily implement the Q&A process and enrich it with graphics – no programming or IT knowledge needed.

Case studies

In sessions with guided selling campaigns, conversion rates jump by more than 50% in some cases and revenue per session goes up by as much as 70%. We see fewer drop-offs and customers make better choices, which means fewer returns. That tells us this really helps to make shopping easier.

Melanie Giebler

Teamlead Product Management

read case study

Guided selling campaigns work very well – almost always cutting the bounce rate on the corresponding results page. These campaigns are also a great way to show our product expertise online, interact with customers and respond to them even better.

Jan Kessler

Managing Director for eCommerce

READ CASE STUDY

Use cases

Better support for B2B buyers

Extensive assortments and product variations can make decision-making difficult, even for professionals. Guided selling simplifies the process with step-by-step support, helping buyers find the right fit while taking some pressure off your support team.

Finding the perfect gift

When shoppers don’t know where to start, a guided gift finder points them in the right direction. It takes the stress out of choosing, makes the experience more enjoyable and keeps your shop top of mind the next time an occasion comes around.

Reduce bounce from broad searches

Generic queries like “shoes” or “phone” often return too many results. Filters help, but only when shoppers know what they’re looking for. Guided selling steps in earlier — offering direction from the first click to improve engagement and boost conversions.

Simplify complex purchases

Big-ticket items come with big decisions. Whether it’s a TV or a new floor, digital advisors give shoppers the clarity they need to choose confidently. So, they’re happier with what they buy and less likely to return it.

Ready to see FactFinder in action?

FactFinder interface showcasing online shop solutions with product listings and analytics, featuring a customer support representative.

Get a customized, no commitment platform demo from one of our experts.

Increase conversions with AI-powered product discovery
Implement and maintain with speed and ease
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+49 7231 12597 600

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