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Infinity Navigation

Make on-site browsing seamless by showing each customer the most relevant products based on their intent and preferences.

How it benefits you

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Save time


by allowing the AI to optimize product results for you

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Increase conversion


by providing a personalized and intuitive experience

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Boost engagement


by tailoring results to shopper intent in real-time

Real-time personalization across your shop


Infinity’s AI adapts instantly to customer browsing behavior, whether they explore by category, search, or a combination of both. It highlights products tailored to preferences like color or price, ensuring results resonate with shoppers. The AI also ranks products using business rules and popularity, aligning customer interests with your goals to increase conversions.

Recognize intent and adapt in real time


Our AI detects customer intent from the first click and continuously adjusts based on their browsing behavior. For example, if a shopper shows interest in jackets, this focus remains visible across relevant pages. By responding instantly, the AI ensures customers are shown products aligned with their shopping goals, increasing engagement and driving conversions.

Incorporate your merchandising strategy


Infinity gives you full control over product placements, similar to managing search results. Highlight specific brands or feature key products with easy backend adjustments. Prioritize items to meet partner agreements or business objectives. For additional support, our team can fine-tune product ordering using proven industry best practices, helping your merchandising deliver optimal results.

Benutzeroberfläche von FactFinder zur Auswahl von Fahrradgrößen, Preisspannen und Radgrößen für Online-Shops.

Facets for faster, smarter shopping


Infinity’s faceted navigation provides context-aware filters tailored to each category, enabling customers to refine their choices quickly. We work with you to identify the most relevant filters, displaying only the attributes that matter for each product type. This intuitive setup helps shoppers compare options and make decisions faster, creating a smoother and more enjoyable experience.

What makes us different?


Our proprietary AI delivers the most relevant results across search and navigation. It seamlessly integrates search, personalization, and merchandising into category navigation for a cohesive experience. From day one, our AI provides 1:1 personalization based on real-time intent, without relying on segmentation or demographic data.

Use cases

Use Case

Window shopping

In visually driven industries like fashion, beauty and home decor, Infinity refines category navigation to show products that align with each shopper's preferences and intent. This makes browsing and comparing effortless for window shoppers.

Use Case

Extensive or complex product ranges

For shops with large or intricate inventories, Infinity Navigation guides shoppers through clear, intuitive options. Customers searching for specific items, like "gaming laptops," can easily refine their search with filters highlighting essential attributes.

Use Case

Increasing organic site traffic

SEO-friendly category navigation attracts targeted search engine traffic to specific product pages. Pages like “women’s winter coats” act as entry points for relevant visitors, increasing store traffic and lowering bounce rates.

Use Case

Promote seasonal or trending products

Showcase seasonal or trending collections like "summer essentials" or "new arrivals" through category navigation. Perfect for trend-driven shoppers in fashion, home decor or outdoor gear, it boosts engagement with timely product displays.

Riconeady to see FactFinder in action?

FactFinder interface showcasing online shop solutions with product listings and analytics, featuring a customer support representative.

Get a customized, no commitment platform demo from one of our experts.

  • Increase conversions with AI-powered product discovery
  • Implement and maintain with speed and ease
  • Drive efficiencies through AI-powered automations

Or just give us a call at: ​
+49 7231 12597 600

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Trusted by 2,000+ online shops worldwide

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