CONTACT Support ENDE

B2B DACH

90K products, no fret:

REIFF transforms search from overwhelmed to streamlined

Key results

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Responsive


product discovery for B2B buyers

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Stable


search performance with 90K products

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Faster


search response times

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Meet Lina-Marie Flores,

eCommerce Manager


Lina-Marie oversees REIFF’s online shop, managing the planning, implementation, and success of all eCommerce projects. She coordinates technical agencies and internal departments like product management and marketing. In her daily work, she uses FactFinder to improve search and check store performance across their extensive product range.

REIFF Technische Produkte GmbH is a family-owned company with over 110 years of expertise and one of Germany's largest technical product suppliers. Specializing in drive, sealing and profile technology, it operates across eight locations and an online shop with over 90,000 items. As a partner to the industry, REIFF provides comprehensive services and customized solutions, ensuring strong customer focus throughout the value chain. Visit their online shop.

Challenge


A wide selection of 90,000 products (not including variants) gives REIFF’s online shop a competitive edge. Unfortunately, the processing of REIFF's catalog overwhelmed the previous search solution. This was negatively impacting site performance, user experience and ultimately, sales. With 25,000 monthly visitors with an intent to buy, that had to change.

The company sought to integrate a reliable, high-performance search tailored to the unique purchasing habits of their B2B clients. Many of these clients are in the Maintenance, Repair, and Operations (MRO) sector, typically have little interest in marketing or cross-selling initiatives and expect fast order processing. “The majority search for specific article numbers and leave the store immediately after purchasing,” Lina-Marie notes.

Solution


Following an upgrade to their shop system, the eCommerce managers turned to FactFinder due to its capabilities and best-in-class B2B eCommerce features. The Product Discovery module offers business buyers an intuitive search experience, supporting everything from EAN and category searches to complex, long-tail queries. Its smart suggest feature predicts relevant products, categories and content, and displays them directly in the search box - leading buyers from homepage to the desired page faster. Behind the scenes, FactFinder provides stability, capable of handling 100+ million data records while maintaining response times as quick as 6 milliseconds.

What impresses me about FactFinder is the comprehensiveness of the solution. I can use it to implement everything myself and track the effect of my optimizations with the analysis tools.
Lina-Marie Flores
eCommerce Manager

Results


Today, both the team and customers enjoy a better workflow and less complexity. A range of B2B eCommerce features accommodate the buying preferences of each customer, ensuring a personalized experience. Search performance on REIFF’s online shop has seen a notable improvement even with their extensive inventory - results and suggestions load quickly on the frontend. Lina-Marie can now easily implement requests from other departments, like adjusting product sorting or creating new filters and synonyms, all without IT thanks to a user-friendly backend. And if she does need assistance, the Service Desk is happy to help. “Every one of my requests is answered quickly and competently. I am very satisfied with the support.”

REIFF'S favorite features

Analytics
Lina-Marie, who works with FactFinder daily, uses integrated analytics for insights into search performance, the impact of tweaks and areas for conversion improvement. The tool displays KPIs over selected periods in an easy-to-understand way and even identifies expansion opportunities by pinpointing searched products not currently in the inventory. This is another way the solution helps reinforce the company’s USP by ensuring customers can order any item from the technical categories.
Analytics
Guided Selling

Feature coming soon

Even if it's a small percentage, there are customers who may not be familiar enough with a product to make a purchase. The future addition of Guided Selling is a strategic enhancement designed to assist these customers through a digital, automated process that asks targeted questions to help them. B2B eCommerce features like this one not only improve buying decisions but also reduces support queries and returns, further streamlining the customer experience. "I am sure that these consultant campaigns can be a great support for some of our customers," notes Lina-Marie.
Guided Selling
Customer-Specific Info

Feature coming soon

This module will allow REIFF’s online shop to display personalized information to the buyer directly in the search, navigation and filters. This can be pricing details such as special discounts for loyal customers and content like advertising texts for key personas. The eCommerce team can add and adapt any purchase-relevant information in real time, as well as limit or expand the visibility of the product range for certain customers. A must-have B2B eCommerce feature with less manual effort.
Customer-Specific Info

What’s next?

The switch to FactFinder has been a transformative move for REIFF’s online shop, improving both usability and performance. The AI-based product discovery solution has not only streamlined the purchasing process for customers but also made everyday tasks more efficient for the eCommerce team. Expressing her satisfaction, Lina-Marie says, "FactFinder has fully met our expectations, both in terms of the project and the performance of the solution." Encouraged by these positive results, REIFF is excited to continue using the B2B eCommerce features FactFinder offers.


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