FactFinder and Shopware announce strategic partnership to revolutionize B2B eCommerce in DACH

Empowering businesses with seamless integration, increased conversion rates and enhanced customer experience.

(Pforzheim, London, & Stockholm, 18 April, 2024) - FactFinder, a leading provider in eCommerce search and product discovery solutions, announced its strategic partnership with Shopware, the leading global open-source eCommerce platform. This collaboration marks a significant milestone in enhancing the B2B eCommerce landscape in DACH, offering businesses unparalleled AI-powered search capabilities and a robust platform for their online stores.

The synergy between FactFinder's advanced search technology and Shopware's flexible eCommerce solutions promises to deliver an exceptional B2B buying experience, driving increased efficiency, higher conversion rates and accelerated growth for B2B businesses. With this partnership, companies can leverage the best of both worlds – FactFinder's precision and automation in understanding and responding to buyer intent, combined with Shopware's versatile and user-friendly shop platform.

"We're excited to partner with Shopware and bring a new level of integration and sophistication to the B2B eCommerce sector," said Kristie Collins, CEO of FactFinder. "This partnership is a testament to our dedication to providing businesses with the tools they need to succeed in a competitive online marketplace. Together, we're setting a new standard for what businesses can expect from their B2B eCommerce solutions."

From Shopware's side, the enthusiasm is equally palpable. "Joining forces with FactFinder allows us to offer our clients an enhanced eCommerce experience that is not just about selling products but understanding and meeting the specific needs of B2B buyers," stated Alexey Pronin, General Manager EMEA of Shopware. "Our combined strengths will empower businesses to create more engaging, efficient and tailored buyer journeys for their customers."

This partnership is especially beneficial for B2B enterprises seeking to improve their online presence and sales strategies. By integrating FactFinder's AI-powered search technology, businesses using Shopware can now offer their customers faster, more relevant product searches, personalized recommendations and an overall improved shopping experience - automatically. For the business, this translates to less time spent on manual optimizations, higher customer satisfaction along with increased loyalty and sales.

About FactFinder:

FactFinder is the European leader in eCommerce product discovery and search. Using authentic intelligence, the unique combination of artificial and human intelligence, FactFinder understands every shopper’s intent from the first click – increasing conversions and boosting revenue by over 30%.

For over two decades, FactFinder has been trusted to support billions of search queries a year, for thousands of B2B and B2C brands including Berner, Intersport, OBI, Stihl, and Saint-Gobain. Every day millions of shoppers find what they are looking for – fast, personalized and with joy. FactFinder is headquartered in Germany, with offices in Berlin, London, Stockholm and Strasbourg. Visit for more information.

About Shopware:

Shopware, founded in Schöppingen in 2000, offers a holistic omnichannel digital commerce platform for sophisticated mid-market and lower enterprise merchants, with high flexibility and various options for B2C, D2C, B2B, as well as service-based use cases. Shopware is well-positioned and one of the market leaders in its segment, especially in the DACH region, with a fast-growing business in North America.
The solution is headless, API-first, and uses an open source architecture, allowing merchants to individually customize and scale the product offering, creating a strong customer experience. Furthermore, Shopware relies on a global network of 1,600 sales, technology and solution partners, securing a stable ecosystem. Shopware merchants currently process a combined GMV of more than $22 billion USD across the global Shopware platform.

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