FactFinder Appoints Istvan Laszloffy as Chief Executive Officer to Accelerate Next Phase of Growth
(Pforzheim, Stockholm, Cambridge, Berlin, Munich – Nov 4, 2025) – FactFinder, the European leader in AI-powered product discovery and search for eCommerce, has appointed Istvan Laszloffy as Chief Executive Officer to lead the company into its next phase of scale.
Laszloffy joins FactFinder with a proven track record in software consulting, scale-up execution and operational leadership. At McKinsey, he partnered with leading venture funds, PE-backed software companies and industrial technology businesses across Europe on go-to-market strategy and performance improvement. Before, he led transformation at PayFit Germany, building the operational foundations that enabled its hypergrowth, after previously serving as Co-CEO of his family business and Vice President at Citi.
“Joining FactFinder as CEO is both a privilege and an opportunity,” said Laszloffy, Chief Executive Officer, FactFinder. “I have deep confidence in this business, our people and our partners, and I’m inspired by the strength of our customer relationships across European commerce. FactFinder has earned its reputation as the trusted choice for performance-driven product discovery. Looking forward, my focus will be on helping our customers win by innovating with AI at our core, deepening partnerships and ensuring our technology continues to deliver measurable impact, agility and scale.”
Laszloffy’s appointment underscores the strong confidence of FactFinder’s investors and board in his ability to drive sustained and scalable growth for the company. Backed by investment firm GENUI, the company enters its next phase with continued support for innovation, operational excellence and sustainable growth.
“We have full confidence in Istvan’s leadership and the next chapter ahead for FactFinder,” said Boris Klenk, Investor at GENUI. “He combines strategic commercial discipline and pragmatic leadership with genuine care for people and customers, qualities that reflect FactFinder’s culture and long-term vision. Under his guidance, the company is well positioned to build on FactFinder’s momentum, accelerate AI innovation, strengthen its partner ecosystem and expand its impact across European commerce.”
GENUI Entrepreneur and Chairman of FactFinder’s Advisory Board, Amit Shah, adds: “The eCommerce sector has been undergoing significant structural changes and continues to do so. We believe that Istvan is the right person to steer the firm through the challenges of a rapidly evolving industry and to seize the opportunities that come with it. FactFinder’s ambition is simple and clear: to become the industry’s go-to platform for AI-powered product discovery.” Amit Shah is the founder of eCommerce analytics software Jirafe and former CRO of SAP Hybris.
As FactFinder enters this next stage, outgoing CEO Kristie Collins reflected on the company’s journey and shared her optimism for its future. “FactFinder is in a stronger position than ever, with world-class technology, a loyal customer base and a team that truly cares about impact. It has been a privilege to lead this organisation, and I am delighted to pass the baton to Istvan. I know he will continue to build on our momentum and take FactFinder to new heights.”
About FactFinder
FactFinder empowers eCommerce businesses to achieve more – driving higher conversion rates and customer loyalty through AI-powered product discovery and search. Trusted by over 2,000 B2B and B2C online shops around the world, we help millions of shoppers find the most relevant products, fast. Backed by a dedicated local team, FactFinder delivers flexible, tailored solutions to meet today’s challenges and fuel tomorrow’s growth.
About GENUI
GENUI is a private investment firm based in Hamburg/Germany. It was founded in 2014 by renowned entrepreneurs and experienced investment professionals, who have been investing in companies for over two decades and supporting them on their growth paths. GENUI follows the approach of “Good Entrepreneurship”, combining attractive returns and positive impact. The more than 30 GENUI entrepreneurs (founders and owners of companies such as BioNTech, Fressnapf, Adecco, Cancom and others) are actively and personally involved in all stages of the investment process. The focus of GENUI is on investments in market leaders in environmental transformation, health and digitalization.
GENUI pursues the strategic sustainability goal of supporting positive and measurable social or environmental impact. The investments are aligned with the United Nations' Sustainable Development Goals (SDGs).
More information: genui.de
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