FactFinder Brings Group of Entrepreneurs on Board

Together, we will further expand FactFinder’s strong growth path, with a special focus on the new FactFinder Next Generation, customer support and internationalization.

Since the early days of e-commerce, FactFinder has risen from a startup to one of the most successful technology brands. We have been developing AI-based search technologies since the early 2000’s to improve the customer experience in online stores. Today, FactFinder is the European market leader for search, navigation and merchandising, with over 1,800 digital retailers relying on our solutions. With the addition of a new shareholder, GENUI, FactFinder is now taking the next step to further expand its market position.

“We were looking for a highly entrepreneurial partner and have now found the ideal partner in GENUI, who shares our vision for the future of FactFinder,” says Carsten Kraus, the founder and previous CEO of FactFinder. “GENUI entrepreneur Amit Shah, the founder of e-commerce analytics software Jirafe and former CRO of SAP Hybris, will support the company as Chairman of the Entrepreneur Advisory Board,” continues Kraus. We have therefore been able to win over an entrepreneurial personality with highly relevant experience and a network that will help open up new markets for us,” he adds. “I am personally very pleased about this.”

Carsten Kraus and Andreas Drechsler, previous COO, will hand over the management of the company to Emile Bloemen, who in his 15-year e-commerce career has held positions including Global Vice President at SAP Hybris and has played a key role in shaping the success of the SAP subsidiary. Kraus himself will remain closely associated with the company as an Entrepreneurial Advisory Board for Innovations.

“I am excited to be part of this great team,” says Bloemen. “The year 2020 has changed the world of retail forever – the digital shopping experience is more important than ever before. With FactFinder, we give our customers everything they need to take full advantage of the current momentum in e-commerce. Our top priority is to help our customers achieve their goals.”

GENUI is also looking forward to working with FactFinder.

“Good entrepreneurship is close to our hearts and we see how FactFinder has made an economically and socially valuable contribution in recent years,” says Boris Klenk, Investor at GENUI. He adds, “On this foundation, we will invest in the expansion of FactFinder’s technological market leadership and heavily in the area of customer success, because it is the driving force behind everything we do.”

About FactFinder:

FactFinder is the European leader in product discovery and search for eCommerce. With Authentic Intelligence, the combination of artificial and human intelligence, FactFinder understands each shopper's intent from the first click - and can increase conversion rates and sales by more than 30 percent. For over two decades, FactFinder has powered billions of eCommerce searches for thousands of B2B and B2C brands including Intersport, White Stuff, OBI, Stihl and MyTheresa. Every day, millions of shoppers find what they're looking for with FactFinder - fast and personalized. More info under

About GENUI:

GENUI is a company founded by renowned entrepreneurs and investment experts who believe in good entrepreneurship. GENUI only makes long-term commitments to companies with the goal of creating sustainable growth and social value. Companies are given professional governance by getting access to entrepreneurs with industry-relevant expertise and their corresponding networks.

For press inquiries:

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