FactFinder unveils new brand identity: The joy of finding

The new identity represents the companies expanded offering, bringing together artificial and human intelligence to deliver smarter, faster, more personalized product discovery.

(London, Stockholm and Pforzheim, January 18, 2023) - FactFinder (, the European leader in eCommerce product discovery, today announced the launch of its new brand identity. The shift signifies not only a fresh new look and feel, but also a new era of AI-powered search, thanks to its acquisition of Scandinavia's leading AI personalization engine, Loop54.

With more than 2 billion online shoppers in 2022, getting customers to the right product quickly and easily has never been more important – this has been FactFinder’s mission for more than two decades. The new brand evolution reflects the company’s evolving technology, that has helped hundreds of world-leading eCommerce brands create the most relevant discovery experiences, time and time again – and continuously increase conversion rates and average order values.

One of FactFinder's core values is authenticity, and this has been built into the heart of its technology by combining both artificial and human intelligence to create authentic intelligence – the ability to both automate and control the product discovery experience. Providing brands with a fully customizable solution to achieve goals.

For shoppers, authentic intelligence makes finding what they are looking for easier and faster than ever before. By understanding a customer's individual purchase intention from the very first click, FactFinder can uncover the most relevant products – and bring joy to finding what they are looking for.

Watch FactFinder’s new brand film here.

The demands of online shoppers are higher than ever, both in B2C and B2B. A frictionless, relevant shopping experience and high digital sales are therefore two sides of the same coin. As a result, delivering the joy of finding will be the winning strategy for online shops.

About FactFinder:

FactFinder is the European leader in product discovery and search for eCommerce. With Authentic Intelligence, the combination of artificial and human intelligence, FactFinder understands each shopper's intent from the first click - and can increase conversion rates and sales by more than 30 percent. For over two decades, FactFinder has powered billions of eCommerce searches for thousands of B2B and B2C brands including Intersport, White Stuff, OBI, Stihl and MyTheresa. Every day, millions of shoppers find what they're looking for with FactFinder - fast and personalized. More info under

For press inquiries:

Dr. Burkhard Schäfer, Press Officer

Tel. +49 (0)7231 / 12597-201