What real-world customer experience reveals beyond feature lists and market noise.
When online visitors can’t quickly find what they need, the impact is immediate. Traffic is wasted. Confidence drops. Revenue disappears and rarely comes back.
At the same time, internal teams lose valuable time when every merchandising change or search optimization depends on technical resources in a market that keeps accelerating.
That’s why more eCommerce teams are no longer buying product discovery solutions based on promises, lengthy feature lists or AI claims. Instead, they’re turning to proof from peers who use these solutions every day. Customer feedback offers a clearer picture of how platforms perform across implementation, daily operations and long-term partnership.
We see this shift is reflected in the Gartner Peer Insights™ Voice of the Customer for Search and Product Discovery report (available to Gartner clients), where FactFinder is recognized as a Strong Performer. For us, this recognition marks an important milestone. It is the first time FactFinder has been placed in this quadrant, which we believe reflects years of close collaboration with customers who depend on product discovery as a core part of their eCommerce operations.
Why the Voice of the Customer report matters to us
Gartner Peer Insights™ is a public platform that offers verified, first-hand reviews and ratings of enterprise technology solutions by end-user professionals for end-user professionals. The Voice of the Customer report is a document that applies a methodology to aggregated Gartner Peer Insights’ reviews in a market to provide an overall perspective for IT decision makers.*
To us, this inclusion reflects how a solution performs in real-world use over time from the customer’s perspective, as compared to analyst opinion or feature evaluation. This customer-led perspective is what gives the “Strong Performer” recognition its real meaning for us. As FactFinder’s CEO, Istvan Laszloffy, puts it:
What customers experience with FactFinder in practice
We’re extremely grateful to the customers who took the time to share their experiences. Across verified reviews and ongoing conversations from the last year, a few themes consistently stand out. From our perspective, the following reflect the areas where FactFinder delivers the most value in real-world eCommerce environments and why customers continue to trust us as a long-term product discovery partner.
- Helping online visitors find what they need faster, even in complex assortments: At the core of product discovery is one simple expectation, that online visitors should be able to find relevant products quickly and with confidence. We’ve consistently invested in relevance and result quality to reduce friction, especially for businesses with large, seasonal or highly structured assortments. Customers frequently point to clearer results, fewer dead ends and more confident navigation as outcomes of this focus, even with 500,000+ SKUs, supporting stronger conversion and a better overall purchasing experience.
- Giving business users control without technical dependency: We believe business users should be able to adapt search, navigation and merchandising without relying on technical resources for every change. Customers highlight the balance FactFinder strikes between automation and control, enabling teams to respond faster to commercial needs while maintaining consistency and governance.
- A partnership that goes beyond the product: Customer experience doesn’t stop at go-live. From onboarding through ongoing collaboration, we place a strong emphasis on support, responsiveness and partnership. Customers often reference the value of working with teams who understand eCommerce challenges and adapt the platform to business goals rather than forcing businesses to adapt to the software. This long-term, relationship-driven approach is a key part of how we work.
Built on real-world experience, designed to evolve
For eCommerce teams evaluating product discovery today, peer experience offers something that product claims and feature lists alone cannot. It shows how a solution performs once it’s live, adopted by teams and embedded into daily operations. That perspective helps separate short-term promises from platforms built to deliver lasting value.
We believe being recognized in the Gartner® Voice of the Customer reflects a deliberate balance we strive for. We focus on getting the fundamentals of product discovery right – relevance, control and usability – because they directly shape how shoppers find products and how teams work every day. At the same time, we continuously invest in innovation to ensure our customers benefit from new technologies in ways that support real-world use cases, not abstract ideas.
Customer feedback plays a central role in maintaining this balance. It helps shape how the platform evolves today while informing where we go next. Many customers trust FactFinder not only because it delivers reliable results now, but because they see a partner that stays at the forefront of product discovery – grounded in real-world needs, not market hype.
Staying close to customers, learning from how discovery is used in practice and pairing proven fundamentals with forward-thinking innovation will continue to define how we build product discovery for the future.
Gartner, Voice of the Customer for Search and Product Discovery, 24 December 2025
*Gartner Peer Insights™ Content Compliance Policy, Gartner Peer Insights, 15 January 2025
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