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FACT-Finder Blog Posts

Amazon vs. Alibaba: Who wins the battle of the platform giants?

In the USA and Europe, Amazon is the undisputed number one in eCommerce. And the probability is high that this will remain so in the coming years. Nevertheless, there is a global player who is constantly being compared to Amazon and is regarded as his toughest opponent. We are talking about the e-commerce group Alibaba, the market leader in China, the world’s largest national e-commerce market.

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“FACT-Finder’s indexing times are unbelievable” – Best Practice: Ulla Popken

As an omni-channel player, Popken Fashion Group sells the fashion range of its four own-brands; Ulla Popken, GINA LAURA, Studio Untold and JP1880 international, in several hundred branches and, increasingly, via the internet. The group’s eCommerce was previously supported by an outdated search solution – however, this was increasingly reaching its limits given the rapid growth of the Popken Fashion Group.

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eFood and Artificial Intelligence: 7 tips for a sales increase of up to 30% in the online supermarket

Buying fashion or books online – that has become the norm for most customers. However, online shopping behaviour has remained more cautious in the foodstuffs segment. But now, forecasts suggest that strong… Leave a Comment

How to provide visitors to your shop with more accurate search results

The more relevant the products in the search results list, the more likely shop visitors are to make a purchase. But what happens if too many products appear in your shop for specific terms that do not match the search term entered? Or if suitable products are missing from the results, although they are available?

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Dos and Don’ts for Personalisation in the Online Shop

Price pressure is on the increase in eCommerce and online shoppers are more demanding than ever. To offer your customers more added value and develop long-term customer loyalty, you need to think about their shopping experience. The customers themselves have already recognised the advantages personalisation can bring. This is demonstrated by the global “Connected Commerce” study from digitasLBi – it states that 87 percent of online shoppers buy more when they receive personalised offers after logging on. However, as is so often the case in eCommerce, there is much that can be done correctly, and much that can be done incorrectly, with personalisation. The following sections provide some suggestions.

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