World Travel Market 2012: 05-08 November 2012
Visitors to this year’s World Travel Market in London had a chance to participate in a particularly interesting seminar, namely in “Search Engine Update 2012”. The host Paul Richer, Senior Partner Genesys invited three prestigious experts: Carsten Kraus, Founder & CEO of FACT-Finder, Nate Bucholz, Industry Head of Travel Google UK, and Andrew Jones, Head of Account Management Search Yahoo! UK. The speakers discussed how quickly the appetite for online travel booking is growing and highlighted the latest developments in online and on-site search engines.
During this year´s TTI Autumn Conference in London, Carsten Kraus, CEO of Omikron Data Quality GmbH, held a speech on “Semantic Search”, the challenges and how it effects the user-experience in Online Travel Agencies. He answered the question, why semantic search is a buzz word for a long time, what’s possible today and he gave a glimpse into the future of semantic search.