During this year´s TTI Autumn Conference in London, Carsten Kraus, CEO of Omikron Data Quality GmbH, held a speech on “Semantic Search”, the challenges and how it effects the user-experience in Online Travel Agencies. He answered the question, why semantic search is a buzz word for a long time, what’s possible today and he gave a glimpse into the future of semantic search.
This year’s World Travel Market in London provided a packed full four days of networking, presentations and business opportunities. To get a feel of what is next and where the travel industry is heading, this proved to be the must-attend event of the year. With almost 48,000 senior travel industry professionals, government ministers and international press attending, the WTM leads the way for loads of partnering possibilities – and this year was no exception.