In addition, pure brick and mortar stores more and more get under pressure due to the fast growing e-commerce throughout Europe. Thereby, the Polish e-commerce is expanding most – in 2012 online sales increased by almost 30%, according to the Center of Retail Research.
Over 2000 visitors attended the Warsaw National Stadium at the 23th and 24th September. Not due to a to a sports event, but to fifth edition of Poland’s largest fair in online trading: “Ecommerce Trends 2013”. As the name suggests, market innovations and future technology standards were in the foreground. Thereby some well reputed ecommerce experts held workshops and lectures.
Just four years after the first significant Internet portal saw the light of day, has Poland risen to become the fifth largest eCommerce market in Europe. The dynamic development of the Polish market accounts for a rapid 35% expansion in e-shops each year, and research points toward a net worth of the Polish online shopping market of € 5.9 billion by 2015. (Source: EU Online Retailing: Sizes & Forecasts)
The market shows a lot of potential, with only 23% of Polish people purchasing items online (the rate for Germany and Holland is 50%, while almost 70% of Danes and Norwegians made such purchase). Knowing the Polish market we believe that this gap will be decreased over the course of the next years.
Triangle or Circle? I choose for Circle when I enter the bathing room. Luckily this was the right choice for “ladies room”, which is common to mark with a circle on the door in Poland, opposed to Mens room which is marked with a triangle.
But not only the signs are foreign to me, the whole market is in another stage. Developing, Evolving, Exploding. You feel the change, you feel the excitement. People are eager to listen and learn. Education, this is our main task here. “How do I make people aware of the phantastic online world with unlimited possibilities?” “How can I be visible on the net?” and “What are the best usability tips you can give?” These are the most common questions we get from the people during the conference.