Welcome to this edition of “E-Commerce Tip of the Month,” a blog series where we provide retailers like you with actionable advice to increase sales and improve the customer journey in your online shop. This month: semantic search.
Tag: semantic search
World Travel Market 2012: 05-08 November 2012
Visitors to this year’s World Travel Market in London had a chance to participate in a particularly interesting seminar, namely in “Search Engine Update 2012”. The host Paul Richer, Senior Partner Genesys invited three prestigious experts: Carsten Kraus, Founder & CEO of FACT-Finder, Nate Bucholz, Industry Head of Travel Google UK, and Andrew Jones, Head of Account Management Search Yahoo! UK. The speakers discussed how quickly the appetite for online travel booking is growing and highlighted the latest developments in online and on-site search engines.
FACT-Finder Travel is the innovative semantic search technology for online travel portals. Interviewed on rheinmain.tv Carsten Kraus, CEO of FACT-Finder, and Anja Maisch, Head of FACT-Finder Travel, explain the functions and advantages of FACT-Finder Travel and why it will be the future usability standard of online travel portals.
During this year´s TTI Autumn Conference in London, Carsten Kraus, CEO of Omikron Data Quality GmbH, held a speech on “Semantic Search”, the challenges and how it effects the user-experience in Online Travel Agencies. He answered the question, why semantic search is a buzz word for a long time, what’s possible today and he gave a glimpse into the future of semantic search.
How can semantic search improve the usability of online travel agencies? Our comparative study of the usability of online travel agencies was performed on 42 test persons in August 2011 (you can download the comparative study on the FACT-Finder Travel website). To study the behaviour when using online travel agencies, the test persons were first presented with a representation of five top-performing online travel agencies and next presented with the semantic travel search of FACT-Finder Travel. The results of the study were based on in-depth interviews as well as eye tracking performed on 70% of the test persons.