ROPO, short for Research Online Purchase Offline, was named as the e-commerce trend to focus on in 2019. But what exactly is it? And what to do about it?
Tag: consumer behaviour
The Nordic region, characterized by technologically demanding populations, high Internet penetration, and consumers’ preferences for online shopping, throws valuable hints on the trends, forces, and customer needs that guide the development of the ecommerce industry. The report E-commerce in the Nordics 2012 claimed that the Nordic customers made €11 billion worth of online purchases in 2011. With Norwegians contributing about €3 billion to this amount, it becomes highly desirable for e-commerce companies to gain deeper insight into the Norwegian e-commerce industry.