Visit Page
Skip to content

Tag: eCommerce

“FACT-Finder’s indexing times are unbelievable” – Best Practice: Ulla Popken

“FACT-Finder’s indexing times are unbelievable” – Best Practice: Ulla Popken

Published January 21, 2019
As an omni-channel player, Popken Fashion Group sells the fashion range of its four own-brands; Ulla Popken, GINA LAURA, Studio Untold and JP1880 international, in several hundred branches and, increasingly, via the internet. The group’s eCommerce was previously supported by an outdated search solution – however, this was increasingly reaching its limits given the rapid growth of the Popken Fashion Group.

Continue reading“FACT-Finder’s indexing times are unbelievable” – Best Practice: Ulla Popken
Leave a Comment
B2B eCommerce – How to compete against Alibaba and Co.

B2B eCommerce – How to compete against Alibaba and Co.

Published August 31, 2018
B2B companies face a slightly lower risk of being overrun by global players such as Amazon and Alibaba thanks to higher customer loyalty compared to B2C companies. However, the danger cannot be ruled out. A study by ibi Research found out in 2017 that more than half of all B2B companies already generate more than 10% of their total revenue online. This percentage will continue to rise rapidly in the coming years, similar to the development of online sales in B2C trading a few years ago.

Continue readingB2B eCommerce – How to compete against Alibaba and Co.
Leave a Comment
Ecommerce Roadmap 2016: Infographic to accompany the FACT-Finder Retailer Survey

Ecommerce Roadmap 2016: Infographic to accompany the FACT-Finder Retailer Survey

Published April 22, 2016

Comprehensive retailer survey

Which roles will marketplaces play in future? How much potential lies in predictive analytics? And what will the key issue be in mobile commerce in 2016? Within the context of a study conducted by FACT-Finder, more than 700 ecommerce insiders provided answers to strategically significant questions.
The results of the comprehensive retailer survey show how online retailers feel regarding current trade issues and trends, and which measures are at the top of their To-Do lists for this year.

Continue readingEcommerce Roadmap 2016: Infographic to accompany the FACT-Finder Retailer Survey
1 Comment
Instructions for a successful online shop

Instructions for a successful online shop

Published December 28, 2015
Whoever looks for products on the Internet today, is showered with offers. It is therefore important for online shop operators to stand out from the masses. As well as a good product range, the most important way of achieving this is search engine optimisation, as well as excellent usability. The home page is the flagship for the shop, so make sure to optimise it with the most important search terms, and to place relevant keywords in the running text. The home page in effect replaces a traditional shop window, so any online shopper who lands on the page needs to immediately become aware of what the store is offering. Zalando’s website is a great example for a professional looking homepage, and with one click on the famous fashion shop, a wide product range is presented directly to the user.

Continue readingInstructions for a successful online shop
Leave a Comment
More revenue in 2016? This is what retailers should do!

More revenue in 2016? This is what retailers should do!

Published December 14, 2015
The simple answer is invest more time and money in identifying existing conversion holes and plugging them through data driven site improvements. Often ecommerce teams focus on the next big site enhancement, passing over basic UX flaws and conversion path inefficiencies, the impact of which compounds as traffic grows.

Continue readingMore revenue in 2016? This is what retailers should do!
Leave a Comment