Discover how the Popken Fashion Group quickly and effectively improved their conversion rate with FACT-Finder E-Commerce Consulting.
Exciting 2014 is almost over but before we start writing our New Year’s resolutions, let’s have a quick look at the last 12 months. And here it is, our list of the Top 10 Ecommerce Articles in 2014.
109,000 visitors from 110 countries at the world’s leading retail trade fair.
“The EuroShop is and remains the most important meeting place for the world of retail.” – This is the summary of Hans Werner Reinhard, Deputy Managing Director, Messe Düsseldorf, regarding EuroShop 2014, which took place from 16th to 20th of February already the 18th time. As the international leading trade fair for the retail branch, EuroShop is held since 1966 every three years and records continuous growth in both visitor and exhibitor numbers.
Germany: Germany is one of the most developed eCommerce markets in Europe. Almost half of the generated revenues in the retail sector come from sales on the web. The amount of people who buy online rises each year and there is still a high potential for growth.
The growth of eCommerce has made it much easier for even small brands and retailers to trade outside of their domestic markets. However, while the infrastructure might be there to support this, it can still take a considerable investment in time and money to understand the intricacies of doing business in different markets. Often this leads to companies not taking advantage of these expanded markets and continuing, solely, to trade locally.
Due to operating in almost all European eCommerce markets, we are in the unique position of being able to see how the different countries across Europe work within the eCommerce sector and we have compiled this information into a pan-European report, which highlights the issues and trends across the region. The following is a snapshot of our experiences.
Triangle or Circle? I choose for Circle when I enter the bathing room. Luckily this was the right choice for “ladies room”, which is common to mark with a circle on the door in Poland, opposed to Mens room which is marked with a triangle.
But not only the signs are foreign to me, the whole market is in another stage. Developing, Evolving, Exploding. You feel the change, you feel the excitement. People are eager to listen and learn. Education, this is our main task here. “How do I make people aware of the phantastic online world with unlimited possibilities?” “How can I be visible on the net?” and “What are the best usability tips you can give?” These are the most common questions we get from the people during the conference.