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Tag: Platform

Amazon vs. Alibaba: Who wins the battle of the platform giants?

In the USA and Europe, Amazon is the undisputed number one in eCommerce. And the probability is high that this will remain so in the coming years. Nevertheless, there is a global player who is constantly being compared to Amazon and is regarded as his toughest opponent. We are talking about the e-commerce group Alibaba, the market leader in China, the world’s largest national e-commerce market.

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