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Tag: Shop-Tracking

Machine Learning: why shop tracking is so important for FACT-Finder users

Whether it’s a click, a search term or a purchase – your customers leave traces of data in the shop after each interaction. Our tracking interface collects this data from your FACT-Finder and uses it for shop optimisation. All well and good, but what exactly does FACT-Finder use the tracking data for? What benefits does it provide to customers, and to you as the user? This article provides the answers.

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