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Tag: strategy

5 Learnings from one year of Customer Excellence Consulting.

For one year, our Customer Excellence team advices FACT-Finder customers across Europe – with the aim of achieving a maximum conversion and highest customer satisfaction. Our experiences reveal: Hidden potential for optimization remains in nearly every online shop.

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Why retailers must embrace omni-channel marketing

A brick-and-mortar store, a traditional website, a mobile optimised site, a tablet optimised version, a Facebook page, etc. – in our digital world the customer has access to an increasing number of touchpoints. Omni-channel marketing is the magic word and the next generation of multi-channel marketing.

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