Why retailers must embrace omni-channel marketing A brick-and-mortar store, a traditional website, a mobile optimised site, a tablet optimised version, a Facebook page, etc. – in our digital world the customer has access to an increasing number of touchpoints. Omni-channel marketing is the magic word and the next generation of multi-channel marketing. Carsten Kraus, CEO at FACT-Finder.com gives insights about the most important challenges and explains why marketers need to develop a strategy. Read more on http://www.figarodigital.co.uk/editorial-article/fact-finder/why-retailers-must-embrace-omni-channel-marketing.aspx Written by: Jessica Harding Published in Retail Tips multi touchpointsmulti-channelomni-channelstrategytouchpoints Previous Post Arabulvar.com – our customer in Turkey has gone live with FACT-Finder Next Post Can e-retailers afford not investing in mobile search?