A brick-and-mortar store, a traditional website, a mobile optimised site, a tablet optimised version, a Facebook page, etc. – in our digital world the customer has access to an increasing number of touchpoints. Omni-channel marketing is the magic word and the next generation of multi-channel marketing.

Carsten Kraus, CEO at FACT-Finder.com gives insights about the most important challenges and explains why marketers need to develop a strategy.

Read more on http://www.figarodigital.co.uk/editorial-article/fact-finder/why-retailers-must-embrace-omni-channel-marketing.aspx