Engage your customers effortlessly with interactive, AI-powered product advisors, driving conversion, customer satisfaction and long-term brand loyalty.
Today’s online shoppers expect the same level of personalized guidance they’d receive from an in-store expert. But manually creating guided selling campaigns (sometimes known as product advisors or digital sales assistants) can be time-consuming, tedious and uninspiring. It often means crafting each question from scratch, linking products manually and fine-tuning the flow — a process that can take hours, days or even weeks for each search query or product category. And who has all that extra time on their hands, anyway?
That’s why we’re excited to introduce AI Guided Selling, an LLM-powered feature that automatically generates interactive product advisors in seconds. By using AI-powered automation, it eliminates repetitive setup work while still keeping you in control. Instead of starting from a blank page, you get a fully structured campaign that you can refine, adjust and launch with ease — and in much less time.
Read on to learn how these updates will benefit you or watch the walkthrough from Yuliia, our Product Manager:
How it benefits you
Manually building guided selling campaigns is a thing of the past. With AI Guided Selling, you can:
- Spend 80% less time: instantly generate campaigns instead of creating them from scratch. This automation allows you to quickly scale guided shopping experiences across your entire store, freeing up time to focus on higher-value tasks.
- Boost conversions & reduce bounce rates: help shoppers find exactly what they need for their specific use case.
- Deliver a personalized experience: make your AI product advisor seem just as intuitive as an in-store associate, helping shoppers make better purchasing decisions.
- Avoid rigid chatbot pitfalls: maintain full control over content, flow and tone.
- Reduce costly returns: ensure customers confidently select the right products the first time around.
AI does the heavy lifting, but you’re always in charge — so every campaign aligns with your brand.
How it works: AI-powered automation with human expertise
Using OpenAI’s large language model (LLM) technology, FactFinder:
1. Generates structured advisor trees: Based on the chosen search term, FactFinder builds a logical structure by identifying relevant facets and possible answer paths.
2. Enhances the tree with AI-driven text generation: FactFinder then uses OpenAI’s LLM to generate natural-language questions and answers, ensuring a conversational and intuitive user experience.
3. Applies search-based filtering: Instead of manual product mapping, FactFinder attaches relevant search parameters and filters to guide customers to the right products dynamically.
With AI Guided Selling, you get an intelligently structured campaign right from the start — no more struggling with a blank canvas. You can fine-tune the suggestions or approve them as-is if they’re already a perfect fit. Best of all, no coding is required, making it effortless to launch and scale campaigns without technical expertise.
Use cases for AI Guided Selling
With thousands of choices at their fingertips, shoppers across B2B and B2C often feel overwhelmed, leading to indecision and cart abandonment. AI Guided Selling cuts through the complexity and decision overload by guiding them step by step to the best-fit products.
Retailers and B2B shops alike can leverage AI Guided Selling in multiple ways:
- Gift finder: Help customers quickly find the perfect gift, reducing browsing time and increasing conversions. A smooth, guided experience not only improves satisfaction — it ensures they’ll return to you the next time they need a gift.
- B2B product advisors: With extensive assortments and countless product variations, even professional buyers can struggle to find the best fit. Campaigns built with the AI Guided Selling tool streamline decision-making, providing clear recommendations while reducing support requests to your customer service team.
- Optimizing high-bounce searches: Generic queries like “shoes” or “laptop” often leave customers with too many choices. AI Guided Selling refines these searches, delivering tailored recommendations that help shoppers quickly find exactly what they need.
- Selling high-ticket products: Purchasing pricier items like TVs, grills or flooring can be daunting. AI Guided Selling simplifies the decision-making process, boosting customer confidence and reducing returns by ensuring they choose the right product the first time.
No matter the industry, AI-driven product advisor campaigns build trust, increase engagement and keep customers coming back.
What our customers have to say
What’s next? LLM-powered eCommerce
It’s an exciting time for eCommerce. With AI and LLMs evolving daily, the future of online shopping is more intuitive, predictive and customer-centric than ever. At FactFinder, we’ve spent nearly 20 years refining AI-driven product discovery — from early machine learning models to today’s LLM-powered search. By learning from billions of B2B and B2C shopping journeys, we focus on measurable impact that helps you achieve your goals.
But we don’t just chase trends. FactFinder AI is built for real-world performance, giving you full control and transparency — not a black box. Instead of just offering automation, we empower businesses to apply AI in a way that fits their unique needs, balancing efficiency with expertise.
In addition to AI Guided Selling, we’ve also introduced GPT Synonyms — and these are only the first of many LLM-powered features to come, all designed to create a more predictive, fluid and conversational shopping experience. Our goal is to bridge the gap between search and dialogue, making every interaction feel more intuitive and intelligent.
Now is the perfect time to explore these capabilities and set your brand apart with AI-driven eCommerce that delivers real, proven business results.
Get ready for AI Guided Selling
AI Guided Selling will be available later this month for all Next Generation customers using the Merchandising module. If you’re already using it, reach out to your Customer Success Manager to prepare for rollout.
Not using the Merchandising module yet or new to FactFinder? Now’s the perfect time to explore how you can unlock this feature and create more guided, confident shopping experiences. Contact your CSM or request a personalized walkthrough.
