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Tag: conversion rate

Stumbling Blocks on the Way to Perfect FACT-Finder Analytics

Welcome to this edition of thought leadership, where you can discover the latest eCommerce insights direct from industry experts. In this article, Markus Höfert, eCommerce Consultant at FACT-Finder, explains how our tracking must be integrated in order for FACT-Finder’s analysis tools to function optimally.

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Use Information from Search Requests to Increase Revenue.

Easter, Summer Fashion, P3, Shirt, and Nike: Every search term entered in your online-shop provides valuable insight as to how your customers think – and how they buy. Information is often concealed within the terms used, and this you can use to your own advantage – for improved search results, special landing pages, or product ranges. Use it to reach the heart of your target group.

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