Easter, Summer Fashion, P3, Shirt, and Nike: Every search term entered in your online-shop provides valuable insight as to how your customers think – and how they buy. Information is often concealed within the terms used, and this you can use to your own advantage – for improved search results, special landing pages, or product ranges. Use it to reach the heart of your target group.
In a 5 page report Bloofusion points out, how filter navigation (faceted search) can positively effect search engine results. Last month we presented our new SEO Enhancer for the first time, at the “mail order world congress” in Wiesbaden/ Germany.
The tool is to help shop operators, who use FACT-Finder, to automatically use the knowledge collected by their on-site search and navigation in a way that search engines can rate individual product-categories and product-detail pages higher and index them more easily.