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Tag: multi-channel

Retail Show Warsaw 2013: How to provide customers a real cross channel experience.

The competition in the retail industry is enormous: Whether in terms of payment services, store design or devices for product search – merchants top each other continuously by using the latest innovations in their shops to make the customer experience as smooth as possible.

In addition, pure brick and mortar stores more and more get under pressure due to the fast growing e-commerce throughout Europe. Thereby, the Polish e-commerce is expanding most – in 2012 online sales increased by almost 30%, according to the Center of Retail Research.

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Use Information from Search Requests to Increase Revenue.

Easter, Summer Fashion, P3, Shirt and Nike: Every search term entered in your online-shop provides valuable insight as to how your customers think – and how they buy. Information is often concealed within the terms used, and this you can use to your own advantage – for improved search results, special landing pages or product ranges. Use it to reach the heart of your target group.

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