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Tag: omni-channel

eFood and Artificial Intelligence: 7 tips for a sales increase of up to 30% in the online supermarket

Buying fashion or books online – that has become the norm for most customers. However, online shopping behaviour has remained more cautious in the foodstuffs segment. But now, forecasts suggest that strong… Leave a Comment

Retail Show Warsaw 2013: How to provide customers a real cross channel experience.

The competition in the retail industry is enormous: Whether in terms of payment services, store design or devices for product search – merchants top each other continuously by using the latest innovations in their shops to make the customer experience as smooth as possible.

In addition, pure brick and mortar stores more and more get under pressure due to the fast growing e-commerce throughout Europe. Thereby, the Polish e-commerce is expanding most – in 2012 online sales increased by almost 30%, according to the Center of Retail Research.

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4 tips for your cross channel strategy – best practices from Conrad Electronic

Cross channel distribution is in the focus of the digital commerce – and already now sustainable strategies are carried out to bind customers to the company through all sales channels.

Buying in the internet and picking up in the store around the corner, finding online articles at store terminals and having them delivered to the doorstep, using the online shop as a showroom in order to guide customers into brick and mortars (ROPO strategy). Customers don’t care about the particular channel – for them, omni channel commerce simply means a fulfilling shopping experience. They only recognize it if it doesn’t work.

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Why retailers must embrace omni-channel marketing

A brick-and-mortar store, a traditional website, a mobile optimised site, a tablet optimised version, a Facebook page, etc. – in our digital world the customer has access to an increasing number of touchpoints. Omni-channel marketing is the magic word and the next generation of multi-channel marketing.

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