5 simple ways to optimise your online shop and start hammering into conversion results.
7 CommentsTag: online shops
User-friendly online shop draws up 170% increase in conversion.
Black Friday is just around the corner. Based on current studies, we have put together five facts about one of the most important shopping days of the year.
Small corner shops are disappearing because they cannot compete with large online sellers in terms of prices and selection. However, those brick-and-mortar traders have one fundamental advantage, which is perhaps the reason… 1 Comment
As a matter of principle, individual online shops require their own unique optimisation measures. Nonetheless there are a number of recommendations that apply to all – some very basic, others much more complex. But one rule rings true for all: The devil is in the detail.
Here’s five best practice tips to ensure maximised e-commerce success.
The Nordic region, characterized by technologically demanding populations, high Internet penetration, and consumers’ preferences for online shopping, throws valuable hints on the trends, forces, and customer needs that guide the development of the ecommerce industry. The report E-commerce in the Nordics 2012 claimed that the Nordic customers made €11 billion worth of online purchases in 2011. With Norwegians contributing about €3 billion to this amount, it becomes highly desirable for e-commerce companies to gain deeper insight into the Norwegian e-commerce industry.
Just four years after the first significant Internet portal saw the light of day, has Poland risen to become the fifth largest eCommerce market in Europe. The dynamic development of the Polish market accounts for a rapid 35% expansion in e-shops each year, and research points toward a net worth of the Polish online shopping market of € 5.9 billion by 2015. (Source: EU Online Retailing: Sizes & Forecasts)
The market shows a lot of potential, with only 23% of Polish people purchasing items online (the rate for Germany and Holland is 50%, while almost 70% of Danes and Norwegians made such purchase). Knowing the Polish market we believe that this gap will be decreased over the course of the next years.
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In my speech at Internet Retailing, I concentrated on translating real world scenarios into the online virtual world (your shops). Generally, if we have a job to do, we’re going to look for the right tool to do it with. Take mowing the lawn for example. If I’m in the market for an English Garden, I’m not going to run it over with a BMW M5. I’m going to grab my John Deere two-cylinder and with it, I’m going to create paradise.
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The last two days at Internet Retailing were both energising and inspiring. Like a child trapped in cotton candy, or a fanatic entranced by Apple’s mystical glow, we are hungry for more. The eCommerce world is pulsating with invention, insight and a more polished professionalism than ever before. It was a pleasure to stand amidst my fellow eCommerce brethren and brethrettes, to push and redefine the possible. Yes… spring has sprung even over the otherwise rather gloomy Birmingham. It’s safe to say: Internet Retailing has successfully put Birmingham on the eCommerce map. This will be a show to follow closely in the future.
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What drives Europe’s eCommerce markets? Usability in the UK, outstanding solutions to optimize conversion rates in Germany, internationalization, and m-commerce in France, SEO investments in Spain and Italy, increasing visibility of online shop’s webpage – this is just a snapshot of the hottest eCommerce topics in Europe. This report highlights the current trends and gives an outlook for six European eCommerce markets.
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