5 simple ways to optimise your online shop and start hammering into conversion results.
Tag: online shops
User-friendly online shop draws up 170% increase in conversion.
Here’s five best practice tips to ensure maximised e-commerce success.
Just four years after the first significant Internet portal saw the light of day, has Poland risen to become the fifth largest eCommerce market in Europe. The dynamic development of the Polish market accounts for a rapid 35% expansion in e-shops each year, and research points toward a net worth of the Polish online shopping market of € 5.9 billion by 2015. (Source: EU Online Retailing: Sizes & Forecasts)
The market shows a lot of potential, with only 23% of Polish people purchasing items online (the rate for Germany and Holland is 50%, while almost 70% of Danes and Norwegians made such purchase). Knowing the Polish market we believe that this gap will be decreased over the course of the next years.
In my speech at Internet Retailing, I concentrated on translating real world scenarios into the online virtual world (your shops). Generally, if we have a job to do, we’re going to look for the right tool to do it with. Take mowing the lawn for example. If I’m in the market for an English Garden, I’m not going to run it over with a BMW M5. I’m going to grab my John Deere two-cylinder and with it, I’m going to create paradise.
The last two days at Internet Retailing were both energising and inspiring. Like a child trapped in cotton candy, or a fanatic entranced by Apple’s mystical glow, we are hungry for more. The eCommerce world is pulsating with invention, insight and a more polished professionalism than ever before. It was a pleasure to stand amidst my fellow eCommerce brethren and brethrettes, to push and redefine the possible. Yes… spring has sprung even over the otherwise rather gloomy Birmingham. It’s safe to say: Internet Retailing has successfully put Birmingham on the eCommerce map. This will be a show to follow closely in the future.
What drives Europe’s eCommerce markets? Usability in UK, outstanding solutions to optimise conversion rates in Germany, internationalisation and m-commerce in France, SEO investments in Spain and Italy, increasing visibility of online shop’s webpage – this is just a snap shot of the hottest eCommerce topics in Europe. This report highlights the current trends and gives an outlook for six European eCommerce markets.