E-Commerce Success in DIY, Home Improvement and Gardening

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What makes these industries different?

E-Commerce in DIY, home improvement and gardening is experiencing unprecedented growth in recent years. In fact, it is growing 6 times faster than traditional storefronts. Already over half of home and garden business have online shops in addition to bricks and mortar – and that number is growing by the day. With nearly 3/4 of adults making regular online purchases, it is obvious that retailers in this industry need to step up their e-commerce game.

So how can retailers do that? Find out in our webinar, where we reached out to experts in this vertical to gain insight into common pain points and challenges, along with their effective solutions. Learn how providing customers with a memorable and unique shopping experience will increase loyalty meanwhile also allowing you to align your sales with your business objectives. And with mobile shopping skyrocketing, discover tips on how to provide a streamlined experience across all digital platforms.

Convert online visitors into active buyers.

In this 40 minute webinar, you will learn how to maximise your conversion rate while providing a customer experience that keeps them coming back for more.

Watch the webinar now

ROPO - named the #1 e-commerce trend to watch out for this year.

FACT-Finder joins up with special guest Steve Collinge to discuss how this trend affects retailers in two very important ways, best practices to strengthen your omnichannel strategy, and what the future holds for e-commerce.

Watch the webinar now

What FACT-Finder offers you:

Conversion technology trusted by 1600+ online shops
FACT-Finder immediately improves search results and can be used across channels. We combine a variety of e-commerce solutions into 1 simple and intuitive tool. A/B tests show that after the integration of FACT-Finder, online turnover increases by up to 33%.

Artificial intelligence
FACT-Finder users are among the first to benefit from advances in AI. Our Predictive Basket makes it easy to reorder from your shop when supplies run low, and ranking and categories change dynamically based on popular items and ranking rules. Make life easier for your customers, and they’ll keep coming back.

Strategic e-commerce consulting
With FACT-Finder, you can consistently implement your own digital strategy, link all sales channels, and optimize the search funnel. With over 18 years of experience in e-commerce, we support you every step of the way to make FACT-Finder work optimally for your shop.

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“The FACT-Finder team helped us with a very flexible, individual solution that met our needs well.”

André Kotoll, Head of OBI’s eServices Department
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Some advantages of FACT-Finder:

All-in-one solu­tion

Up to 33% more on­line sales

Error-tol­er­ant search

In­crease in mo­bile con­ver­sion

Loca­tion-based search res­ults

Per­son­al­ised shop­ping ex­per­i­ences

Ar­ti­fi­cial in­tel­li­gence

Fu­ture-proof tech­no­logy

In­ter­na­tion­ally scal­able

Website Analysis: DIY, Gardening and Home Improvement

An in-depth website analysis of major retailers compared against online shops powered by FACT-Finder. Gain insight into how customers interact with your site and see how intelligent UX improvements can increase your e-commerce conversion potential.

Download the infopaper

Hobbycraft’s conversion soars up to 170%

Hobbycraft, a lead chain of craft-stores across the UK, created an intuitive shopping experience for users to find exactly what they’re looking for. In this case study, you will get tips for guiding a diverse audience in a wide range of products. Learn how to increase your shop performance and boost your online conversion.

Get the case study

OBI seamlessly connects offline and online channels with +60K items

ROPO, short for Research Online Purchase Offline, was named as the e-commerce trend to focus on in 2019. But what exactly is it? And what can retailers do about it? OBI has capitalized on this growing trend and you can, too.

Read the blog post

Gardener Poetschke wins the 2018 and 2019 Online Retail Award

One of Germany’s oldest mail-order companies, Gardener Poetschke, decided to optimise their online shop. These improvements led customers to vote for them two years in a row in the “Garden and DIY” category. What exactly did they do to achieve such impressive results?

Go to the success story

Join 1600+ online retailers who trust FACT-Finder

For more information, call our e-commerce experts at

+44 845 561 0250