In a market full of vendors claiming to be the best, this recent analyst report cuts through the noise with rigorous evaluation. We’re proud to be named among the 9 most significant vendors in this category and to have scored among the top 5 in the ‘current offering’ category.
Anyone can say they’re the best. Walk down a street and you’ll likely see a burger joint boasting the “world’s best burger.” Do you believe them? Probably not. What makes you stop and pay attention is when the recognition comes from someone credible, for example a 4.9 star rating with thousands of reviews or a Michelin star.
The same is true in business technology. Vendors can all claim they’re doing great things. What carries weight is when an independent, respected source does a thorough review and confirms your capabilities.
That’s why we’re excited to share that FactFinder has been recognized by Forrester as one of the most significant commerce search and product discovery vendors in their recent report, The Forrester Wave™: Commerce Search And Product Discovery Solutions, Q3 2025.*
We also scored among the top 5 in the ‘current offering’ category. From our perspective, this highlights how we’re delivering real value for customers right now while continuing to innovate.
*Note: the report is only available to Forrester clients. A publicly available blog that mentions some of the highlights can be found here.
Who is Forrester?
Forrester is one of the most influential research and advisory firms in the world, advising companies across North America, Europe, and APAC, including 61% of the Fortune 100. Their analysts dig deep, combining extensive market knowledge with rigorous evaluation methods.
Emily Pfeiffer, Principal Analyst at Forrester, authored this report. She is a leading voice in commerce technology, brings hands-on experience as a digital and marketing lead and is known for her clear FIRE vision for technology: flexible, inexpensive, rapid and easy.
How the Forrester Wave works
Forrester only evaluates the most significant vendors in a category. To even be considered for this category’s evaluation, a provider must support all core functions of commerce search and product discovery, reach a revenue threshold and have proven adoption and mindshare among Forrester’s enterprise clients.
From there, the process is rigorous: a detailed questionnaire, 2.5 hours of live demos, a strategy briefing and interviews with customer references. It’s designed to cut through marketing claims and assess real capabilities.
The market landscape
As the report notes, “Most of the market is still using the commerce search functionality embedded in their commerce solution, or even a legacy (and likely highly customized) system such as Endeca. However, modern, standalone solutions like those in this evaluation are gaining visibility. We expect massive first-time adoption of them in the next couple of years.”
From our perspective, this tech has been crucial for decades. But amidst all of these other changes in eCommerce and the expansion of AI, this prediction underscores just how crucial modern, standalone search solutions will become – and we’re ready to help businesses modernize now.
What Forrester said about FactFinder
- “It is a best fit for businesses that prioritize strong visual editing for nontechnical users in a product that is on the rise.”
- “FactFinder is superior in visual merchandising and guided selling, as Next Generation provides improved interfaces for nontechnical users to configure digital experiences.”
- FactFinder had the highest score possible in the “known user” personalization, visual merchandising, attributes and facets, guided selling and basic search configuration criteria.
Expanding on our strengths from our perspective
Here’s how we see it:
- Search & merchandising: We enable merchandisers to create compelling experiences without code. Our platform provides full visibility (no black box) while also offering smart automation. For example, our AI Guided Selling module lets teams build guided advisors in minutes, not days.
- Roadmap: Our roadmap is packed with AI innovations. Recent releases include vector search, built on our own offline language model, and data enrichment, all designed to give nontechnical practitioners more powerful tools.
- Personalization at scale: We help retailers deliver truly individual experiences. Our Atlas AI enables real-time 1:1 personalization after a single click, while our Customer-Specific Information module ensures every shopper sees results, prices and information tuned to their unique agreement. This combination lets businesses serve each customer as if they were the only one.
What’s next
We believe being included in this Wave is a team achievement. Thank you to our colleagues, partners, and customers – your collaboration and feedback drive us forward.
We’re excited to keep building the future of eCommerce, fueled by AI and powered by a modern platform that’s designed for business users. If you’d like to explore more about our platform and roadmap, get in touch here.
Source & objectivity: Source: The Forrester Wave™: Commerce Search and Product Discovery Solutions, Q3 2025, Emily Pfeiffer. Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.