Semantic search is becoming more and more of a hot topic in the online travel industry. Early adopters in that field are: and Neckermann Urlaubswelt. Both use a single-box search engine on their websites.

In an interview for Travolution, Carsten Kraus, founder of FACT-Finder, pointed out, that OTAs today use a 20-year-old search technology. Thus, he is certain, there will be a shift, as travel seekers move from standard search engines to semantic technologies eventually ceasing to use OTA sites altogether which do not have this technology.

Is it true? Should OTAs be preparing themselves for significant change?

“We understand what people mean from the words they use and we learn from customer behavior what new words mean … FACT-Finder Travel reduces the time it takes them [customers] to find the right holiday, compared to conventional search, to one third” says Carsten Kraus.

Clearly, early adopters are going to be the ones leading the game here, leaving those who hesitate alone in the dark.

Read the whole interview with Carsten Kraus published by Travolution: Semantic search set to brush aside old hat tech …

Learn more about FACT-Finder Travel …

Watch the highlights of the Travolution Panel Discussion “Innovation”:

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