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How to provide visitors to your shop with more accurate search results

How to provide visitors to your shop with more accurate search results

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The more relevant the products in the search results list, the more likely shop visitors are to make a purchase. But what happens if too many products appear in your shop for specific terms that do not match the search term entered? Or if suitable products are missing from the results, although they are available?

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9 KPIs to help shop owners optimize every customer journey in the sales funnel

9 KPIs to help shop owners optimize every customer journey in the sales funnel

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Selecting the correct KPIs (Key Performance Indicators) is critical to the success of an online shop. You can only measure how well your sales funnel is working – and how you can make adjustments to conversion optimization – if the KPIs are right. We have put together the most important KPIs in the online shop, to allow you to structure what can feel like an eternity of measurable indicators. Where do you need to make measurements? What is unimportant? We can explain.

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Online and Offline become „No-Line“ – Retail Strategies in the focus of German convention “Online Handel 2014”.Online Offline Retail Strategies

Online and Offline become „No-Line“ – Retail Strategies in the focus of German convention “Online Handel 2014”.

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The German annual conference for online trading called “Jahreskongress Online Handel” is considered the kick-off event for the digital retail industry. The event took place on the 22nd and 23rd of January 2014 for the 10th time and it attracted about 400 solution users, decision makers and managers to Cologne. In best-practice presentations, leading sales representatives gave new forecasts regarding technologies, concepts and strategies for trading.

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Tricks of the Trade: Long Tail 101Boost Your Sales Tricks of the Trade

Tricks of the Trade: Long Tail 101

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Popular search terms account only for 30% of the overall searches performed on the web. The remaining 70% of search queries occur within the so-called Long-Tail. The Long-Tail is an increasingly important strategy for the future business of online retailing and is all about selling less of more.

Today the Long Tail term does not only account for these niche products, but also to search requests with deviations from regular spelling. So if your search ecommerce engine is incapable of understanding typographical errors, singular or plural terms etc. you have got great news coming.

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