B2B e-Commerce is growing – as proven by an
expert survey of online purchasing behaviour in B2B e-Commerce conducted on behalf of ibi research, SIX Payment Services and Creditreform in 2017. 88 percent of companies questioned had recorded a noticeable increase in the proportion of online purchases over the preceding two years. The primary reason for this development is a gradual shift of shopping behaviour away from the private sphere, moving to daily commercial life. Online purchasers expect the comfort they are used to, and they expect B2B to be fast. The following article explains which shop functions provide purchasers with exactly what they expect.
