A curated list of e-commerce events, conferences and summits throughout Europe you shouldn’t miss in 2020.
User-friendly online shop draws up 170% increase in conversion.
Swedish Distanshandelsdagen 2014 had a strong focus on internationalisation, customer experience and cross channel scenarios.
Sweden’s e-commerce is booming: As an annual average, Internet shoppers spend more than 1000 € each – mostly on books, clothes and home electronics. Meanwhile, the online trading in Sweden generates an annual turnover of over 7 billion euros, with a rising trend.
Center of distribution with delivery
When reaching a four-digit number of orders per week, a center of distribution pays off due to low labor costs. From here on, goods are delivered to the customer’s home. In Germany, online retailers like lebensmittel.de have been present with such an offer for several years.
A new ecommerce trend is attracting Europe’s wide attention of customers, retailers and investors: Purchasing food with one click, picking it up in the store next corner or getting it delivered home – more and more consumers are using online-food-retailing.
Despite persisting language barriers among EU inhabitants, the economical life throughout the EU is growing progressively together. Not least due to the strong will of some politicians, such as Wolfgang Schäuble (“For the future we need more Europe, not less Europe”) do we seek for a merging of the electronic commerce among the EU member countries. This will be achieved by adopting a new law by the end of 2013. This will initiate an enormous boost related to the cross-border European e-commerce.
What drives Europe’s eCommerce markets? Usability in UK, outstanding solutions to optimise conversion rates in Germany, internationalisation and m-commerce in France, SEO investments in Spain and Italy, increasing visibility of online shop’s webpage – this is just a snap shot of the hottest eCommerce topics in Europe. This report highlights the current trends and gives an outlook for six European eCommerce markets.
Germany: Germany is one of the most developed eCommerce markets in Europe. Almost half of the generated revenues in retail sector comes from sales in web. The amount of people who buy online rises each year and there is still a high potential for growing.