A curated list of e-commerce events, conferences and summits throughout Europe you shouldn’t miss in 2020.
User-friendly online shop draws up 170% increase in conversion.
Swedish Distanshandelsdagen 2014 had a strong focus on internationalisation, customer experience and cross channel scenarios.
Sweden’s e-commerce is booming: As an annual average, Internet shoppers spend more than 1000 € each – mostly on books, clothes and home electronics. Meanwhile, the online trading in Sweden generates an annual turnover of over 7 billion euros, with a rising trend.
Despite persisting language barriers among EU inhabitants, the economical life throughout the EU is growing progressively together. Not least due to the strong will of some politicians, such as Wolfgang Schäuble (“For the future, we need more Europe, not less Europe”) do we seek for a merging of electronic commerce among the EU member countries. This will be achieved by adopting a new law by the end of 2013. This will initiate an enormous boost related to cross-border European e-commerce.
What drives Europe’s eCommerce markets? Usability in the UK, outstanding solutions to optimize conversion rates in Germany, internationalization, and m-commerce in France, SEO investments in Spain and Italy, increasing visibility of online shop’s webpage – this is just a snapshot of the hottest eCommerce topics in Europe. This report highlights the current trends and gives an outlook for six European eCommerce markets.
Germany: Germany is one of the most developed eCommerce markets in Europe. Almost half of the generated revenues in the retail sector come from sales on the web. The amount of people who buy online rises each year and there is still a high potential for growth.