Welcome to this edition of “E-Commerce Tip of the Month,” a blog series where we provide retailers like you with actionable advice to increase sales and improve the customer journey in your online shop.
Introducing “E-Commerce Tip of the Month,” a new segment for retailers looking for quick wins for their online business.
Online Groceries and Artificial Intelligence: 7 tips for a sales increase of up to 30% in the online supermarket
Buying fashion accessories or books online – that has become the norm for most customers. However, online shopping behaviour has remained more cautious in the online grocery industry. However, forecasts are beginning…
Black Friday is just around the corner. Based on current studies, we have put together five facts about one of the most important shopping days of the year.
The more relevant the products in the search results list, the more likely shop visitors are to make a purchase. But what happens if too many products appear in your shop for specific terms that do not match the search term entered? Or if suitable products are missing from the results, although they are available?
Selecting the correct KPIs (Key Performance Indicators) is critical to the success of an online shop. You can only measure how well your sales funnel is working – and how you can make adjustments to conversion optimization – if the KPIs are right. We have put together the most important KPIs in the online shop, to allow you to structure what can feel like an eternity of measurable indicators. Where do you need to make measurements? What is unimportant? We can explain.
Ecommerce is booming and many online shops are still experiencing fantastic growth rates. But something has shifted:
The pioneering mood has gone.
The simple answer is invest more time and money in identifying existing conversion holes and plugging them through data driven site improvements. Often ecommerce teams focus on the next big site enhancement, passing over basic UX flaws and conversion path inefficiencies, the impact of which compounds as traffic grows.
Due to digitalisation, retail has been undergoing a process of change for a number of years. It is crucial to business managers to identify promptly the most important trends in order to act successfully. In my view there are 3 trends emerging for 2016, which could help retailers to attract more visitors to their businesses and generate increased revenue.
When I go into a shoe shop, as a rule I want to buy shoes. Frequently I am drawn in by the range of styles in the shop window and I will try on three to four pairs of shoes in order to buy a pair – or, less often, not to buy a pair. A good sales assistant will figure out what I’m looking for by seeing which shelf I’m browsing and will quickly bring me the right sizes from the cellar (or wherever else it is they disappear to). If I had had to rummage through a huge stockroom full of all the available styles and sizes, I would definitely have saved myself the expense of the last few pairs.