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eFood and Artificial Intelligence: 7 tips for a sales increase of up to 30% in the online supermarket

eFood and Artificial Intelligence: 7 tips for a sales increase of up to 30% in the online supermarket

Published December 14, 2018
Buying fashion or books online – that has become the norm for most customers. However, online shopping behaviour has remained more cautious in the foodstuffs segment. But now, forecasts suggest that strong…
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How to provide visitors to your shop with more accurate search results

How to provide visitors to your shop with more accurate search results

Published October 29, 2018
The more relevant the products in the search results list, the more likely shop visitors are to make a purchase. But what happens if too many products appear in your shop for specific terms that do not match the search term entered? Or if suitable products are missing from the results, although they are available?

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Dos and Don’ts for Personalisation in the Online Shop

Dos and Don’ts for Personalisation in the Online Shop

Published September 20, 2018
Price pressure is on the increase in eCommerce and online shoppers are more demanding than ever. To offer your customers more added value and develop long-term customer loyalty, you need to think about their shopping experience. The customers themselves have already recognised the advantages personalisation can bring. This is demonstrated by the global “Connected Commerce” study from digitasLBi – it states that 87 percent of online shoppers buy more when they receive personalised offers after logging on. However, as is so often the case in eCommerce, there is much that can be done correctly, and much that can be done incorrectly, with personalisation. The following sections provide some suggestions.

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B2B eCommerce – How to compete against Alibaba and Co.

B2B eCommerce – How to compete against Alibaba and Co.

Published August 31, 2018
B2B companies face a slightly lower risk of being overrun by global players such as Amazon and Alibaba thanks to higher customer loyalty compared to B2C companies. However, the danger cannot be ruled out. A study by ibi Research found out in 2017 that more than half of all B2B companies already generate more than 10% of their total revenue online. This percentage will continue to rise rapidly in the coming years, similar to the development of online sales in B2C trading a few years ago.

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7 FACTs about product ranking in the shop – infographic with tips to increase online revenue

7 FACTs about product ranking in the shop – infographic with tips to increase online revenue

Published August 27, 2018
The order of products in search results and on category pages has a huge impact on what your customers place in the shopping cart and purchase. That is why you should leave nothing to chance when considering how to rank your products. The following infographic shows you:

  • How much more revenue you can generate with optimised sorting
  • Which ranking concepts have proved themselves during our work with 1,600 shops
  • And much more…
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Increased AdWords ROI: how online search improves your SEA campaigns

Increased AdWords ROI: how online search improves your SEA campaigns

Published August 23, 2018
Search engine advertising allows you to reach potential customers when they are searching for a product or a service. The greatest challenge is probably to turn users into conversions once they click on the advert and reach the landing page. This article explains how the FACT-Finder campaign functions help you to easily equip your landing pages with correct, up-to-date content and improve your conversion rate.

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Delivering CRO and the bigger omnichannel picture

Delivering CRO and the bigger omnichannel picture

Published July 13, 2018
Being able to deliver consistency on a company’s website is imperative to successful digital strategy. Site search for one carries an expectancy for customers, and can make or break a shopping experience for them. Customers who can’t find the products or content they’re looking for, move on to your competitors. As a result of this, retailers across Europe are refocusing their investment in site search because they recognise the importance and range of benefits that effective merchandising rules can bring to their businesses. 

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