Where to focus optimisation efforts to deliver an engaging customer experience and achieve ROI in e-commerce.
Change is inevitable – it’s happening around us all the time, and it’s generally better to go with the flow than fight against it. Some are better than others at adapting to these changes, but as the saying goes – the early bird catches the worm. One area that has experienced profound change in recent years is retail and e-commerce.
In the not-so-distant-past, retailers had all the power – they chose which products to sell and had more control over pricing and variety. Customers didn’t have much of a choice in where to go shopping and generally went to their local stores for all of their needs.
Nowadays, power has shifted significantly in favor of the customer. They can easily go online to compare prices and check for alternative brands, styles, etc. If a retailer doesn’t provide the experience or products that they’re expecting, it is now easier than ever for them to buy elsewhere.
For brick-and-mortar stores, this still leaves a bit of a challenge for customers – they must physically get back in their car or hop on the tube to get to the next shop. However, online competitors are only a click away. Even while physically standing in your brick-and-mortar shop customers could be looking for the same products online for cheaper.
In order to avoid this, retailers need to adapt to the rapidly evolving e-commerce landscape. Your usual strategies might not work anymore, but it’s more important than ever to keep customer’s attention and engage with them in a meaningful way. Customer loyalty is key, but where do you even begin?
New technologies and e-commerce solutions become available every day and there’s an overwhelming amount of choices – there’s no way you can take advantage of them all. You need to focus your effort on what has the biggest positive effect on the customer experience, which will in turn build loyalty and revenue long-term.
So, what has the biggest positive impact in e-commerce?
Five of the fastest growing e-commerce tech companies have come together to focus on the 5 most significant optimisation techniques for your online shop, spreading across the most important touchpoints of the customer journey. Each section will provide you with actionable recommendations that can serve as a launchpad for growth this 2020.
Download the free E-Book now to learn how to:
- Improve your onsite experience in a few simple steps,
- Produce large amounts of quality content at scale,
- Work with data effectively,
- Establish long-standing loyalty,
- Build brand ambassadors.
Brought to you by:
Antavo is a leading SaaS loyalty technology for retail, fashion, beauty, lifestyle, and hospitality. They help to create online and omnichannel customer retention programs that companies build brand love and change customer behaviour through engagement, exclusivity, and advocacy. We serve clients like Jimmy Jazz, the N Brown Group, Beer Hawk / AB InBev and LuisaViaRoma – contributing 16% growth in revenue for the latter.
dotdigital is a leader in cross-channel marketing automation technology. dotdigital’s Engagement Cloud is the platform of choice for businesses seeking to engage customers across all touchpoints. The platform’s features empower 4,000+ brands across 150 countries to acquire, convert, and retain customers. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, and more. dotdigital is a global company with over 350 employees, serving companies of all sizes and in all verticals for over 20 years.
FACT-Finder is the expert-voted #1 Best Site Search Solution 2019. Our leading e-commerce technology, comprised of 5 modules, combines all online shop functions that lead customers to the right products in record time. Benefit from our 19 years of experience and 1,800+ shop projects and experience 33% more sales across your digital retail channels. This is why numerous outstanding retailers, including Foot Locker, Lidl and MyTheresa, trust FACT-Finder.
Mention Me is on a mission to put trust back into the heart of marketing. Our world-class referral programmes have delivered 1.8 million new customers totalling £550m revenue for 450+ brands around the globe. Founded in 2013, we now employ 90 specialists and work with brands like Farfetch, Ocado Zoom and Nutmeg. Our work has been celebrated by awards including Best Tech Startup at Drapers Digital Festival, and a Bronze Stevie for Customer Service Team of the Year.
Styla offers a Content Experience Engine that radically simplifies the build-up and management of website-content using an innovative design automation framework. Thus, Styla empowers brands and retailers to run rich shoppable worlds without any IT resources and allows to orchestrate the customer-experiences across all websites and devices. Brands such as Henkel, Holland & Barrett, JD Williams, Foot Locker and Joop are relying on Styla’s software.