The more relevant the products in the search results list, the more likely shop visitors are to make a purchase. But what happens if too many products appear in your shop for specific terms that do not match the search term entered? Or if suitable products are missing from the results, although they are available?
Search engine advertising allows you to reach potential customers when they are searching for a product or a service. The greatest challenge is probably to turn users into conversions once they click on the advert and reach the landing page. This article explains how the FACT-Finder campaign functions help you to easily equip your landing pages with correct, up-to-date content and improve your conversion rate.
Easter, Summer Fashion, P3, Shirt and Nike: Every search term entered in your online-shop provides valuable insight as to how your customers think – and how they buy. Information is often concealed within the terms used, and this you can use to your own advantage – for improved search results, special landing pages or product ranges. Use it to reach the heart of your target group.