Where to focus optimisation efforts to deliver an engaging customer experience and achieve ROI in e-commerce.
Tag: conversion optimisation
The more relevant the products in the search results list, the more likely shop visitors are to make a purchase. But what happens if too many products appear in your shop for specific terms that do not match the search term entered? Or if suitable products are missing from the results, although they are available?
Search engine advertising allows you to reach potential customers when they are searching for a product or a service. The greatest challenge is probably to turn users into conversions once they click on the advert and reach the landing page. This article explains how the FACT-Finder campaign functions help you to easily equip your landing pages with correct, up-to-date content and improve your conversion rate.