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In my speech at Internet Retailing, I concentrated on translating real world scenarios into the online virtual world (your shops). Generally, if we have a job to do, we’re going to look for the right tool to do it with. Take mowing the lawn for example. If I’m in the market for an English Garden, I’m not going to run it over with a BMW M5. I’m going to grab my John Deere two-cylinder and with it, I’m going to create paradise.