Where to focus optimisation efforts to deliver an engaging customer experience and achieve ROI in e-commerce.
User-friendly online shop draws up 170% increase in conversion.
ROPO, short for Research Online Purchase Offline, was named as the e-commerce trend to focus on in 2019. But what exactly is it? And what to do about it?
Take a walk through Gardener Poetschke’s journey of on-site optimisation that led to winning two Online Retail awards.