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Author: Jasmin Bleich

Jasmin Bleich is Inbound Marketing Specialist in the FACT-Finder marketing team. She’s specialized in Social Media Marketing, Content Marketing, Search Engine Optimization / Search Engine Advertising, Conversion Optimization and Public Relations. During her work at FACT-Finder, she developed a deep understanding on e-commerce, product data quality, retail strategy, conversion optimization and the latest trends in retail. In 2011, Jasmin graduated from Pforzheim University and holds a Bachelor of Science in Marketing and Communication Science.

“No results” pages in the shop: 5 tips to help you sell regardless

When customers come up against a “no results” page, there is a high probability that they will leave the shop. There can be many reasons for a search returning no results: It could be that the search does not understand the language the customer is using, especially if the search queries are long, or make use of technical terminology – such as culotte, to describe wide-cut trousers. Or perhaps your assortment does not contain the product being searched for. However, typing errors are the most common cause: In one week, 83 different spellings for “Birkenstock” brand shoes were used in an online shop. If the search does not recognise this, only the 84th search term used will lead to the correct product. FACT-Finder allows you to make a significant reduction in the number of “no results” searches, but of course these can never be eliminated completely. In this article, we explain how you can convince customers to make a purchase nonetheless.

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B2B shops have to be simple! 6 shop functions that every purchaser needs

B2B e-Commerce is growing – as proven by an expert survey of online purchasing behaviour in B2B e-Commerce conducted on behalf of ibi research, SIX Payment Services and Creditreform in 2017. 88 percent of companies questioned had recorded a noticeable increase in the proportion of online purchases over the preceding two years. The primary reason for this development is a gradual shift of shopping behaviour away from the private sphere, moving to daily commercial life. Online purchasers expect the comfort they are used to, and they expect B2B to be fast. The following article explains which shop functions provide purchasers with exactly what they expect.

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Interview with Carsten Kraus: “Deep Neural Networks could develop their own moral concepts”

The victory of Google’s Alpha Go deepmind software over South Korean go-champion Lee Sedol does not only herald the next round of the industrial revolution. According to IT expert Carsten Kraus, the resulting superiority of Deep Neural Networks (DNNs) over human intelligence may even mark the end of all upheavals. This interview was originally published in the German magazine “e-Commerce News”

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9 KPIs to help shop owners optimize every customer journey in the sales funnel

Selecting the correct KPIs (Key Performance Indicators) is critical to the success of an online shop. You can only measure how well your sales funnel is working – and how you can make adjustments to conversion optimization – if the KPIs are right. We have put together the most important KPIs in the online shop, to allow you to structure what can feel like an eternity of measurable indicators. Where do you need to make measurements? What is unimportant? We can explain.

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How FACT-Finder 7.3 makes managing your shop more efficient

The wait is over: FACT-Finder 7.3 is  released. The new version is particularly exciting for retailers using multiple FACT-Finder channels: from now on, it will be possible to simultaneously manage and maintain different channels (i.e. online shops or sub-shops), without having to work on each one separately.

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FACT-Finder Release 7.2: merchandising meets personalisation

The FACT-Finder Release 7.2, which offers brand new functions alongside backend improvements and increased performance, is to be released just in time for the eCommerce Expo London on 28.09.2016. You, our customers, have played a major role in determining the contents of the most recent version, for your suggestions and requests have been channelled directly into the development. The result is a logical expansion to Version 7.1. Discover some of the most important innovations below.

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Ecommerce Roadmap 2016: Infographic to accompany the FACT-Finder Retailer Survey

Comprehensive retailer survey

Which roles will marketplaces play in future? How much potential lies in predictive analytics? And what will the key issue be in mobile commerce in 2016? Within the context of a study conducted by FACT-Finder, more than 700 ecommerce insiders provided answers to strategically significant questions.
The results of the comprehensive retailer survey show how online retailers feel regarding current trade issues and trends, and which measures are at the top of their To-Do lists for this year.

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