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Customer loyalty in eCommerce: how to inspire every type of customer

Nowadays, customers are always on – all over the world, it is possible to communicate, call up information and make purchases round the clock.  Online shoppers have also long been experts in fishing out the best deal for themselves from a host of providers.

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“No results” pages in the shop: 5 tips to help you sell regardless

When customers come up against a “no results” page, there is a high probability that they will leave the shop. There can be many reasons for a search returning no results: It could be that the search does not understand the language the customer is using, especially if the search queries are long, or make use of technical terminology – such as culotte, to describe wide-cut trousers. Or perhaps your assortment does not contain the product being searched for. However, typing errors are the most common cause: In one week, 83 different spellings for “Birkenstock” brand shoes were used in an online shop. If the search does not recognise this, only the 84th search term used will lead to the correct product. FACT-Finder allows you to make a significant reduction in the number of “no results” searches, but of course these can never be eliminated completely. In this article, we explain how you can convince customers to make a purchase nonetheless.

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Machine Learning: why shop tracking is so important for FACT-Finder users

Whether it’s a click, a search term or a purchase – your customers leave traces of data in the shop after each interaction. Our tracking interface collects this data from your FACT-Finder and uses it for shop optimisation. All well and good, but what exactly does FACT-Finder use the tracking data for? What benefits does it provide to customers, and to you as the user? This article provides the answers.

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Interview with Carsten Kraus: “Deep Neural Networks could develop their own moral concepts”

The victory of Google’s Alpha Go deepmind software over South Korean go-champion Lee Sedol does not only herald the next round of the industrial revolution. According to IT expert Carsten Kraus, the resulting superiority of Deep Neural Networks (DNNs) over human intelligence may even mark the end of all upheavals. This interview was originally published in the German magazine “e-Commerce News”

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10 top speakers you should meet at Global E-commerce Summit Barcelona 2014

Global E-Commerce Summit is the leading conference on e-commerce and omni-channel retailing and will take place from 16th to 18th of June 2014 in the Hotel Arts, Barcelona. This year’s traide fair motto is “The Next E-Commerce Revolution: No Borders, No Channels”. It focuses on a goal, in which merchants are currently investing a lot: selling in multiple channels and in multiple countries.

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Internet Retailing Expo: The Omnichannel Shopping Experience in Focus

Whether checking online prices on a smartphone whilst being in a brick and mortar, searching for products via tablet during a TV ad break or any another scenario – customers take for granted that channel hopping will work without a hitch which imposes a technical challenge on retailers. As a consequence, e-commerce and multichannel solutions gain more and more in importance.

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EuroShop 2014: Retailers are willing to invest.

109,000 visitors from 110 countries at the world’s leading retail trade fair.

“The EuroShop is and remains the most important meeting place for the world of retail.” – This is the summary of Hans Werner Reinhard, Deputy Managing Director, Messe Düsseldorf, regarding EuroShop 2014, which took place from 16th to 20th of February already the 18th time. As the international leading trade fair for the retail branch, EuroShop is held since 1966 every three years and records continuous growth in both visitor and exhibitor numbers.

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E-Commerce Nordics: It’s all about Internationalisation.

Swedish Distanshandelsdagen 2014 had a strong focus on internationalisation, customer experience and cross channel scenarios.

Sweden’s e-commerce is booming: As an annual average, Internet shoppers spend more than 1000 € each – mostly on books, clothes and home electronics. Meanwhile, the online trading in Sweden generates an annual turnover of over 7 billion euros, with a rising trend.

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Online and Offline become „No-Line“ – Retail Strategies in the focus of German convention “Online Handel 2014”.

The German annual conference for online trading called “Jahreskongress Online Handel” is considered the kick-off event for the digital retail industry. The event took place on the 22nd and 23rd of January 2014 for the 10th time and it attracted about 400 solution users, decision makers and managers to Cologne. In best-practice presentations, leading sales representatives gave new forecasts regarding technologies, concepts and strategies for trading.

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Retail Show Warsaw 2013: How to provide customers a real cross channel experience.

The competition in the retail industry is enormous: Whether in terms of payment services, store design or devices for product search – merchants top each other continuously by using the latest innovations in their shops to make the customer experience as smooth as possible.

In addition, pure brick and mortar stores more and more get under pressure due to the fast growing e-commerce throughout Europe. Thereby, the Polish e-commerce is expanding most – in 2012 online sales increased by almost 30%, according to the Center of Retail Research.

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