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eCommerce in Europe: trends and outlook. Part III


Germany:
Germany is one of the most developed eCommerce markets in Europe. Almost half of the generated revenues in the retail sector come from sales on the web. The amount of people who buy online rises each year and there is still a high potential for growth.

(Image source: Flickr, steveconover)

Most profitable in eCommerce are such areas as selling of computers, consumer electronics, and accessories. The bigger part of the whole turnover in Germany is generated by the 10 largest online retailers, such as Amazon or Otto Group.

2011 will be characterized by a growth of eCommerce in Germany and e-retailers will be looking for outstanding solutions that will help them in optimizing their conversion rates, user experience, and website usability. Using social media as a tool for enhancing relationships with potential customers continues as a trend throughout 2011. The hype of m-commerce will be also visible and more companies will shift into this sector.

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