Visit Page
Skip to content

FACT-Finder Blog Posts

Poland eCommerce: Market on the Rise 2011

Just four years after the first significant Internet portal saw the light of day, has Poland risen to become the fifth largest eCommerce market in Europe. The dynamic development of the Polish market accounts for a rapid 35% expansion in e-shops each year, and research points toward a net worth of the Polish online shopping market of € 5.9 billion by 2015. (Source: EU Online Retailing: Sizes & Forecasts)

The market shows a lot of potential, with only 23% of Polish people purchasing items online (the rate for Germany and Holland is 50%, while almost 70% of Danes and Norwegians made such purchase). Knowing the Polish market we believe that this gap will be decreased over the course of the next years.

1 Comment

Tricks of the Trade: Long Tail 101

Popular search terms account only for 30% of the overall searches performed on the web. The remaining 70% of search queries occur within the so-called Long-Tail. The Long-Tail is an increasingly important strategy for the future business of online retailing and is all about selling less of more.

Today the Long Tail term does not only account for these niche products, but also to search requests with deviations from regular spelling. So if your search ecommerce engine is incapable of understanding typographical errors, singular or plural terms etc. you have got great news coming.

2 Comments

Open Source – When Your Free Ride Is Charging You

When listening to a presentation of a partner at this week’s ecommerce conference in Paris, this sentence fell: “If someone does not want to pay for a professional solution for conversion, we implement open source.” So I thought to myself: Is this really just about money? And yes, if it is an issue of money, one could say easily that open source is for free, and costs nothing.

When looking at ecommerce platforms on the market, if someone does not want to invest in their shop would they simply use open source and then get what they want? A costless solution. Would this choice then really mean never to pay anything? When considering Magento for example, who would say every retailer that chose Magento as a platform for their webshop, did not pay anything for it?

3 Comments

How to turn visitors into shoppers

In my speech at Internet Retailing, I concentrated on translating real world scenarios into the online virtual world (your shops). Generally, if we have a job to do, we’re going to look for the right tool to do it with. Take mowing the lawn for example. If I’m in the market for an English Garden, I’m not going to run it over with a BMW M5. I’m going to grab my John Deere two-cylinder and with it, I’m going to create paradise.

3 Comments

Internet Retailing, Birmingham 2011

The last two days at Internet Retailing were both energising and inspiring. Like a child trapped in cotton candy, or a fanatic entranced by Apple’s mystical glow, we are hungry for more. The eCommerce world is pulsating with invention, insight and a more polished professionalism than ever before. It was a pleasure to stand amidst my fellow eCommerce brethren and brethrettes, to push and redefine the possible. Yes… spring has sprung even over the otherwise rather gloomy Birmingham. It’s safe to say: Internet Retailing has successfully put Birmingham on the eCommerce map. This will be a show to follow closely in the future.

7 Comments

6 tips to define the best view for your product range: list/grid view

There are lots of reasons for using list or grid view in your online shop. But in which cases is it more profitable to use grid instead of list view? When does the list view perform the best? We have gathered some tips for displaying the search results for the online shop visitors.

The right offer. At the right time.

FACT-Finder Recommendation Engine

 

5 Comments

Download the report “eCommerce in Europe: trends and outlook 2011”

What drives Europe’s eCommerce markets? Usability in UK, outstanding solutions to optimise conversion rates in Germany, internationalisation and m-commerce in France,  SEO investments in Spain and Italy, increasing visibility of online shop’s webpage – this is just a snap shot of the hottest eCommerce topics in Europe. This report highlights the current trends and gives an outlook for six European eCommerce markets.

6 Comments

FACT-Finder hedged against the Java “floating” bug

Yesterday I was at a seminar event and during the lunch break I got a message about the Oracle patch. The day before, Oracle has fixed a weak spot that became public on 08/02/2011. The patch prevents the conversion of value 2.2250738585072012e-308 and the server gets into an infinite loop (Denial-of-Service).

1 Comment