What drives Europe’s eCommerce markets? Usability in UK, outstanding solutions to optimise conversion rates in Germany, internationalisation and m-commerce in France, SEO investments in Spain and Italy, increasing visibility of online shop’s webpage – this is just a snap shot of the hottest eCommerce topics in Europe. This report highlights the current trends and gives an outlook for six European eCommerce markets.
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Yesterday I was at a seminar event and during the lunch break I got a message about the Oracle patch. The day before, Oracle has fixed a weak spot that became public on 08/02/2011. The patch prevents the conversion of value 2.2250738585072012e-308 and the server gets into an infinite loop (Denial-of-Service).
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France: Many French online shops are planning to go abroad, so internationalisation is a booming market, as is m-commerce. Among other significant topics relevant for French eCommerce in 2011 are SEO, email…
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Germany: Germany is one of the most developed eCommerce markets in Europe. Almost half of the generated revenues in retail sector comes from sales in web. The amount of people who buy online rises each year and there is still a high potential for growing.
United Kingdom: 2010 has been an unexpected good year for UK eCommerce and expected growth has been exceeded. The lower market has grown very rapidly, everyone wants to be online, it’s already seen as a “must have” for the retailers.
The growth of eCommerce has made it much easier for even small brands and retailers to trade outside of their domestic markets. However, while the infrastructure might be there to support this, it can still take a considerable investment in time and money to understand the intricacies of doing business in different markets. Often this leads to companies not taking advantage of these expanded markets and continuing, solely, to trade locally.
Due to operating in almost all European eCommerce markets we are in the unique position of being able to see how the different countries across Europe work within the eCommerce sector and we have compiled this information into a pan-European report, which highlights the issues and trends across the region. The following is a snap shot of our experiences.
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The civil war in northern Myanmar has forced many families to flee into Thailand. Having no money, many children are sold, abandoned, or forced into prostitution. I became aware of the disastrous situation of these children during my trip to Asia in 2005. And at that moment I decided to take part in an ambitious project based in the border triangle of Myanmar-Laos-Thailand which helps give these children a future. Omikron has been supporting various Hope for Life projects for more than three years now. This Christmas it is a great oppotunity to look back.
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“All we want for Christmas is traffic”, this slightly modified version of Mariah Carey’s Christmas evergreen could be the anthem of eCommerce enthusiasts these days. As it is, most shop owners put a lot of effort (and money) in SEO and SEM but neglect to focus on important on-site issues such as product presentation in result pages.
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In a 5 page report Bloofusion points out, how filter navigation (faceted search) can positively effect search engine results. Last month we presented our new SEO Enhancer for the first time, at the “mail order world congress” in Wiesbaden/ Germany.
The tool is to help shop operators, who use FACT-Finder, to automatically use the knowledge collected by their on-site search and navigation in a way that search engines can rate individual product-categories and product-detail pages higher and index them more easily.
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Triangle or Circle? I choose for Circle when I enter the bathing room. Luckily this was the right choice for “ladies room”, which is common to mark with a circle on the door in Poland, opposed to Mens room which is marked with a triangle.
But not only the signs are foreign to me, the whole market is in another stage. Developing, Evolving, Exploding. You feel the change, you feel the excitement. People are eager to listen and learn. Education, this is our main task here. “How do I make people aware of the phantastic online world with unlimited possibilities?” “How can I be visible on the net?” and “What are the best usability tips you can give?” These are the most common questions we get from the people during the conference.
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