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How to turn visitors into shoppersVisitor Conversion Online Shopping

How to turn visitors into shoppers

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In my speech at Internet Retailing, I concentrated on translating real world scenarios into the online virtual world (your shops). Generally, if we have a job to do, we’re going to look for the right tool to do it with. Take mowing the lawn for example. If I’m in the market for an English Garden, I’m not going to run it over with a BMW M5. I’m going to grab my John Deere two-cylinder and with it, I’m going to create paradise.

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Internet Retailing, Birmingham 2011Internet Retailing Birmingham Visitor Conversion

Internet Retailing, Birmingham 2011

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The last two days at Internet Retailing were both energising and inspiring. Like a child trapped in cotton candy, or a fanatic entranced by Apple’s mystical glow, we are hungry for more. The eCommerce world is pulsating with invention, insight and a more polished professionalism than ever before. It was a pleasure to stand amidst my fellow eCommerce brethren and brethrettes, to push and redefine the possible. Yes… spring has sprung even over the otherwise rather gloomy Birmingham. It’s safe to say: Internet Retailing has successfully put Birmingham on the eCommerce map. This will be a show to follow closely in the future.

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6 tips to define the best view for your product range: list/grid viewTipps for Product range view in Online Shops

6 tips to define the best view for your product range: list/grid view

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There are lots of reasons for using list or grid view in your online shop. But in which cases is it more profitable to use grid instead of list view? When does the list view perform the best? We have gathered some tips for displaying the search results for the online shop visitors.

The right offer. At the right time.

FACT-Finder Recommendation Engine

 

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Download the report “eCommerce in Europe: trends and outlook 2011”download report ecommerce Trends and outlook

Download the report “eCommerce in Europe: trends and outlook 2011”

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What drives Europe’s eCommerce markets? Usability in UK, outstanding solutions to optimise conversion rates in Germany, internationalisation and m-commerce in France,  SEO investments in Spain and Italy, increasing visibility of online shop’s webpage – this is just a snap shot of the hottest eCommerce topics in Europe. This report highlights the current trends and gives an outlook for six European eCommerce markets.

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FACT-Finder hedged against the Java “floating” bugFACT-Finder hedged against the Java floating bug

FACT-Finder hedged against the Java “floating” bug

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Yesterday I was at a seminar event and during the lunch break I got a message about the Oracle patch. The day before, Oracle has fixed a weak spot that became public on 08/02/2011. The patch prevents the conversion of value 2.2250738585072012e-308 and the server gets into an infinite loop (Denial-of-Service).

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eCommerce in Europe: trends and outlook. Part IECommerce Europe Trends and Outlook

eCommerce in Europe: trends and outlook. Part I

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The growth of eCommerce has made it much easier for even small brands and retailers to trade outside of their domestic markets. However, while the infrastructure might be there to support this, it can still take a considerable investment in time and money to understand the intricacies of doing business in different markets. Often this leads to companies not taking advantage of these expanded markets and continuing, solely, to trade locally.

Due to operating in almost all European eCommerce markets we are in the unique position of being able to see how the different countries across Europe work within the eCommerce sector and we have compiled this information into a pan-European report, which highlights the issues and trends across the region. The following is a snap shot of our experiences.

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