Since January 2013, FACT-Finder is a member of the EHI Retail Institute, one of the most prestigious trade institutes in Germany. EHI conducts research on current trade issues, acts as a management consultant and certifies online shops with the EHI seal of approval. In addition, the Institute organizes trade fairs, such as the EuroCIS that takes place in Dusseldorf from the 19th to 21st of February 2013.
FACT-Finder Blog Posts
The 4 countries of Scandinavia have almost 23 million internet users, and offers extremely bright prospects for online business. So let’s take a look on this very interesting region of Europe and 3 trends in Scandinavian ecommerce 2012.
World Travel Market 2012: 05-08 November 2012
Visitors to this year’s World Travel Market in London had a chance to participate in a particularly interesting seminar, namely in “Search Engine Update 2012”. The host Paul Richer, Senior Partner Genesys invited three prestigious experts: Carsten Kraus, Founder & CEO of FACT-Finder, Nate Bucholz, Industry Head of Travel Google UK, and Andrew Jones, Head of Account Management Search Yahoo! UK. The speakers discussed how quickly the appetite for online travel booking is growing and highlighted the latest developments in online and on-site search engines.
FACT-Finder Travel is the innovative semantic search technology for online travel portals. Interviewed on rheinmain.tv Carsten Kraus, CEO of FACT-Finder, and Anja Maisch, Head of FACT-Finder Travel, explain the functions and advantages of FACT-Finder Travel and why it will be the future usability standard of online travel portals.
During this year´s TTI Autumn Conference in London, Carsten Kraus, CEO of Omikron Data Quality GmbH, held a speech on “Semantic Search”, the challenges and how it effects the user-experience in Online Travel Agencies. He answered the question, why semantic search is a buzz word for a long time, what’s possible today and he gave a glimpse into the future of semantic search.
In the days when search is more mobile than ever before, e-retailers should ask themselves one question. Can I afford not investing in mobile search?
A brick-and-mortar store, a traditional website, a mobile optimised site, a tablet optimised version, a Facebook page, etc. – in our digital world the customer has access to an increasing number of touchpoints. Omni-channel marketing is the magic word and the next generation of multi-channel marketing.
We are very happy to present our first client in Turkey who has gone live with FACT-Finder Search & Navigation solution: On Arabulvar.com visitors can now find the products they are looking for more quickly and conveniently in a user-friendly and intelligent way. Ara.bu.lvar is an OTTO Group project and a comprehensive site, offering thousands of different products- starting from electronics and clothing, ending on cosmetics and toys. FACT-Finder provides a number of great features for the ecommerce site, such as the Suggest or the After Search Navigation and faceted Search.
For many years people have been trying to find out how to ensure customer satisfaction. Nowadays, we are more aware that it is very difficult to predict human behavior, and concepts such as “homo economicus” and “black box” theories seem to be on the decline. But there is a way to better understand your clients, and thereby generate more effective, personalized offers. The method depends on constant observation, analysis, and improvement.